《共产党宣言》传播机制及其当代价值研究

作者	李娟
姓名汉语拼音	Li Juan
学号	2021000007016
培养单位	兰州财经大学
电话	17789480029
电子邮件	1401789175@qq.com
入学年份	2021-9
学位类别	学术硕士
培养级别	硕士研究生
学科门类	法学
一级学科名称	马克思主义理论
学科方向	马克思主义原理
学科代码	030501
第一导师姓名	陈张林
第一导师姓名汉语拼音	Chen Zhanglin
第一导师单位	兰州财经大学
第一导师职称	副教授
题名	《共产党宣言》传播机制及其当代价值研究
英文题名	A Study on the Communication Mechanism of the Communist Manifesto and its Contemporary Value
关键词	共产党宣言马克思主义传播 5W 中国化马克思主义
外文关键词	The Communist Manifesto ; Marxism ; Communication ; 5W ; Marxism with Chinese Characters
摘要	《共产党宣言》作为马克思主义的第一部纲领性文件，自诞生之日起，就在世界范围内以其巨大的理论价值和实践价值得到了广泛传播，并由此培养了一批又一批坚定的马克思主义信仰者，壮大了无产阶级革命力量，促进了全世界无产阶级革命运动的广泛展开。随着中国化马克思主义的不断创新，二十一世纪还要继续马克思主义的传播工作。这就需要继续推进中国马克思主义传播的人民化、大众化和时代化，同时也要促进中国化马克思主义的国际传播能力建设，讲好中国故事，传播好中国声音。借鉴传播学中拉斯韦尔的“5W”（即传播主体、传播内容、传播受众、传播媒介、传播效果）模式来分析《共产党宣言》的传播机制，发现其传播主体具有多元化、传播内容具有时代化、传播受众具有广泛性、传播媒介具有多样性和传播效果具有实践性。这些要素的相互结合，呈现出的传播要素关系包括了意见领袖营造良好氛围、生产模式内容递进化、关注不同受众反馈效果、多渠道信息传播途径、传播要素的动态循环模式等。《共产党宣言》传播机制对于当代中国化马克思主义的传播具有重要启示，也就是当代中国化马克思主义的传播机制。传播要素表现为多元话语主体参与、强化理论内容建设、受众群众精准细化、媒介融合协同发声及灌输式向对话式转变。在此过程中，传播要素的有机联系表现为提高传播主体的媒介应用能力、传播内容关注人民群众实际需求、传播主客体关系的间接性转换、技术赋能使效果处于可控范围、完善理论传播活动的反馈机制。由此可见，当代中国化马克思主义有效传播的路径探析，不仅要坚持党性原则，把握意识形态；以人民为中心，开展理论教育；面朝时代问题，把握正确舆论导向；促进大众传播，构建双向互动模式；坚持守正创新，实现理论和实践良性活动。而且要推进海外传播，提升国际话语权；拓宽海外渠道，形成多维互动；促进文明交流，实现合作共赢；搭建国际交流平台，发挥网络传播优势，从而使得中国化马克思主义实现有效地国际传播。
英文摘要	As the first programed document of Marxism, the Manifesto of the Communist Party has been widely disseminated worldwide with its huge theoretical and practical value since its birth, and has thus cultivated a batch of firm Marxist believers, strengthened the proletarian revolutionary force, and promoted the widespread development of the proletarian revolutionary movement around the world. With the continuous innovation of Marxism in China, it is necessary to continue the dissemination of Marxism in the 21st century. This requires that we continue to promote the popularization, popularization and epochal dissemination of Chinese Marxism, and at the same time promote the international dissemination capacity building of Chinese-style Marxism,so as to tell China's story well and spread China's voice well. This paper analyzes the communication mechanism of the Communist Manifesto by referring to Lasswell's "5W" mode (i.e. communication subject, communication content, communication audience, communication media and communication effect) in communication studies, and finds that the communication subject has diversification, communication content has timeliness, communication audience has universality, communication media has diversity and communication effect has practicality. The combination of these elements presents the relationship between communication elements, including the creation of a good atmosphere by opinion leaders, the evolution of production mode and content, attention to the feedback effect of different audiences, multi-channel information transmission channels, and the gradual strengthening of the joint force of communication elements. The communication mechanism of the Communist Manifesto has important enlightenment for the communication of contemporary Chinese Marxism, that is, the communication mechanism of contemporary Chinese Marxism. The communication elements include the participation of multiple discourse subjects, the strengthening of theoretical content construction, the precise refinement of the audience, the integration of media and the transformation from infuse to dialogue. In this process, the organic connection of communication elements is manifested as improving the media application ability of the communication subject, paying attention to the actual needs of the people in the communication content, indirectly transforming the relationship between the subject and object of communication, enabling technology to make the effect controllable, and improving the feedback mechanism of theoretical communication activities. It can be seen that the path of effective dissemination of contemporary Sinicized Marxism should not only adhere to the principle of party spirit and grasp the ideology; Take people as the center, carry out theoretical education; Face the problems of The Times and grasp the correct direction of public opinion; Promote mass communication and build a two-way interactive model; Adhere to the right innovation, realize the theory and practice of benign activities and promote overseas dissemination, enhance the international discourse power; Expand overseas channels to form multi-dimensional interaction; Promote cultural exchanges and achieve win-win cooperation; To build an international exchange platform and give full play to the advantages of network communication, so as to achieve effective international communication of Chinese-style Marxism.
学位类型	硕士
答辩日期	2024-05-26
学位授予地点	甘肃省兰州市
语种	中文
论文总页数	71
参考文献总数	101
馆藏号	0005895
保密级别	公开
中图分类号	A81/130
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/36321
专题	马克思主义学院
推荐引用方式 GB/T 7714	李娟. 《共产党宣言》传播机制及其当代价值研究[D]. 甘肃省兰州市. 兰州财经大学,2024.

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