商务传媒学院知识库

十二木卡姆是新疆莎车地区的非物质文化遗产，具有丰富的历史价值和文化内涵，它在丰富村民的精神文化生活、提升感情以及传承和发扬民族文化、增强民族的凝聚力方面发挥着重要的作用。当下十二木卡姆在传承过程中面临着一些挑战，如传承者减少、学术研究与民间关联度降低、传统媒体时代的传承方式受地域限制、硬件资源及人才储备不足等问题。习近平总书记提出“两创”精神为十二木卡姆的创新传承指明了方向，在新媒体时代，技术进步带来优秀传统文化传承方式的革新，十二木卡姆也得到了更广阔的平台和更多的机会，新媒体技术具有互动性强、范围广泛等优势，可推动十二木卡姆传承实现最佳效果。

本文探讨了十二木卡姆的传承方式、内容、传承渠道、传承对象、功能，对十二木卡姆的历史发展进行梳理，对十二木卡姆的传承现状进行分析，并结合“两创”精神，就十二木卡姆如何发挥价值引领，使其内容更适宜当下语境，为其焕发新的活力，以及在新媒体技术的赋能下，充分利用新媒体技术，如建立数字化图书馆、建立少数民族文化数据库、利用AI培养虚拟传承人等方式，创新十二木卡姆的传承方式，通过多种手段，充分发挥新媒体技术在文化保护和传承中的作用，为中华民族传统文化的发展建言献策。

Twelve muqam is the intangible cultural heritage of Shache area of Xinjiang Province, which has rich historical value and cultural connotation. It plays an important role in enriching the spiritual and cultural life of villagers, enhancing their feelings, inheriting and carrying forward national culture, and enhancing national cohesion. At present, the twelve muqam faces some challenges in the process of inheritance, such as the reduction of inheritors, the reduction of the correlation between academic research and the people, the geographical limitation of the inheritance mode in the era of traditional media, and the lack of hardware resources and talent reserves.

This paper discusses the inheritance methods, contents, inheritance channels, inheritance objects, and functions of the twelve muqams, combs the historical development of the twelve muqams, analyzes the inheritance status quo of the twelve muqams, and combines the spirit of "two creation" to discuss how the twelve muqams exert their value guidance, make their contents more suitable for the current context, and inject new vitality into them. And under the ability of new media technology, make full use of new media technology, such as the establishment of digital library, the establishment of minority culture database, the use of AI to train virtual inheritors and other ways, innovate the inheritance of twelve muqam, through various means, give full play to the role of new media technology in cultural protection and inheritance, and offer suggestions for the development of traditional Chinese culture.