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在经历了几年的发展之后，我国的电子商务已经形成了多元化的运作方式，并且已经初步形成了一个完整的市场结构。产业增长率下滑，市场竞争格局趋于稳定.部分电子商务企业由于自身的盈利方式、市场条件等原因，普遍处于亏损状态。C2B与社交化电商是未来发展的新趋势，而社交化 APP则是移动终端的流量入口。借助社交化媒介的扩散效果和广阔的用户基础，电商平台可以整合多种活动，减少引流成本，提升宣传与扩展效果。

在传统的电商平台上，通过网络拼团来获取流量，而在这个过程中，通过社交拼团方式则获得了更多的流量。从刚刚起步的传统电商到最近兴起的社交化电商，这种新的社交化电商已经变得越来越受欢迎，给电商的市场带来了新的生机。现在更多的年轻人都喜欢上了新的省钱理念，他们重视高质量的购买方式，将自有的资金投入到目前有需求的东西上，不需要的东西绝对不会进行消费。拼多多深刻发掘出了现代人的消费心理，运用社交+电商的新模式，在已然趋于饱和的电子商务市场当中，开辟出一条崭新的盈利模式，成为当前电子商务中最有代表性的一种社交化电商。拼多多能够在高度成熟的传统电子商务市场中脱颖而出，当下其规模仅在阿里巴巴之后，以及在短短三年的时间内便成功上市，让所有人都为之震撼。

    拼多多的盈利模式既有其优点，又有其缺点。在初期阶段，拼多多的这种盈利方式与其本身的发展策略以及中国的电子商务市场情况相吻合，这也是拼多多能够迅速发展的原因之一，同时也为以后拼多多将重心放在了农业上提供了丰富的经营数据和理论数据。然而，这种盈利方式在为企业创造了快速成长环境的同时，也暴露出了它的弊端。首先，由于营收渠道太过单调，导致拼多多在新领域的发展一直不太顺畅。其次，随着拼多多在追求高品质利润的同时，它也在限制着自己的营销支出，同时，拼多多的运营收益和月活跃人数也在下降。在拼多多还没有真正建立起自己的核心能力之前，上述问题将会成为拼多多下一步迫切需要处理的问题。通过对拼多多的分析，我们可以得到以下的结论与启发：前期，其盈利方式为其迅速发展提供了有利条件，但其收入与支出结构的不合理也为其未来的发展带来了潜在的风险。企业要注意合理的收入和支出结构，以高品质的利润为目标，要适应外部的竞争环境，并不断地改变自己的经营策略。

After several years of development, China's e-commerce has formed a diversified mode of operation, and has initially formed a complete market structure. The industrial growth rate has declined, and the market competition pattern has stabilized. Some e-commerce enterprises are generally in a state of loss due to their own profit methods, market conditions and other reasons. C2B and social e-commerce are the new trend of future development, and social APP is the traffic entrance of mobile terminals. With the diffusion effect of social media and a broad user base, e-commerce platforms can integrate a variety of activities, reduce the cost of diversion, and improve the effect of publicity and expansion.

On the traditional e-commerce platform, more traffic is obtained through network pooling, and in this process, more traffic is obtained through social pooling. From the just started traditional e-commerce to the recent rise of social e-commerce, this new social e-commerce has become more and more popular, bringing new vitality to the e-commerce market. Now more young people are in love with the new concept of saving, they value high-quality purchasing methods, put their own money into the current demand for things, do not need things absolutely will not spend more money. Pinduoduo has deeply explored the modern consumer psychology, used the new model of social + e-commerce, and opened up a new profit model in the already saturated e-commerce market, becoming the most representative social e-commerce in the current e-commerce. Pinduoduo is able to stand out in the highly mature traditional e-commerce market, and its current size is only after Alibaba, and in a short period of three years to successfully go public, so that everyone is shocked.

 This profitable way of Pinduoduo is consistent with its own development strategy and the situation of China's e-commerce market, which is one of the reasons for the rapid expansion of Pinduoduo, and also provides rich operational data and theoretical data for Pinduoduo to focus on agriculture in the future. However, this way of making profits has created a rapid growth environment for enterprises, but also exposed its drawbacks. First of all, because the revenue channels are too monotonous, the development of Pinduoduo in new areas has been not smooth. Second, as Pinjoduo pursues high-quality profits, it is also limiting its marketing spending, and at the same time, Pinjoduo's operating income and monthly active number are also declining. Before Pinduoduo has really established its core capabilities, the above problems will become the next urgent problem that Pinduoduo needs to deal with. Through the analysis of Pinduoduo, we can get the following conclusions and inspiration: in the early stage, its profit mode provided favorable conditions for its rapid development, but its unreasonable income and expenditure also brought potential risks to its future development. Enterprises should pay attention to reasonable income and expenditure structure, and aim at high-quality profits. Enterprises should adapt to the external competitive environment and constantly change their business strategies.