会计学院知识库

数字技术蓬勃发展，引发了新一轮的科技革命和产业变革，已成为推动经济

高质量发展的新动能，加速着全球产业数字化转型进程。在这种经济环境下，传

统的商业模式已无法适应时代变化的需要。新时代、新征程、新蓝图，企业开始

积极探索适合自身行业发展的数字化转型道路。

乳制品行业是关乎国民生计的健康产业，其发展状况一直以来备受全社会重

视。为加快行业与数字化深度融合，更好的满足新时代居民对乳品营养的需要，

提升企业竞争能力，伊利率先开启了数字化探索。集团通过不断调整、升级传统

产业结构，数字化赋能全产业链，成效显著，成为乳制品行业数字化转型领军者。

因此，本文以伊利集团为案例企业，研究其推进全产业链数字化转型对企业业绩

带来的影响。

本文采用案例分析法，通过解析企业发展历程，现阶段主营业务状况等企业

基础背景，分析集团全产业链数字化转型的原因和各环节具体实施情况，并对案

例企业数字化转型绩效通过运用财务指标和非财务指标进行分析，研究发现，伊

利集团通过“全周期、全流程、全渠道、全链条、全域运营”的消费者数字化平

台，实现了营业收入和利润的双增长。通过对案例企业全产业链数字化转型绩效

的研究，提出了一些完善乳制品企业进行数字化转型的建议，并得出了对行业数

字化转型的启示。

The booming development of digital technology has triggered a new

round of scientific and technological revolution and industrial

transformation, which has become a new driving force for high-quality

economic development and accelerated the process of digital

transformation of global industries. In this economic environment, the

traditional business model has been unable to adapt to the changing needs

of The Times. In the new era, new journey and new blueprint, enterprises

begin to actively explore the digital transformation path suitable for the

development of their own industries. 

Dairy industry is a health industry related to the livelihood of the

people, and its development has always been the attention of the whole

society. In order to accelerate the deep integration of the industry and

digitalization, better meet the needs of residents for dairy nutrition in the

new era, and improve the competitiveness of enterprises, Yili took the

lead in opening the digital exploration. Through continuous adjustment

and upgrading of the traditional industrial structure, the group digital

enables the whole industrial chain, and has achieved remarkable results to

become a leader in the digital transformation of the dairy industry. 

Therefore, this paper takes Yili Group as a case enterprise to study the

impact of its promoting the digital transformation of the whole industrial

chain on the performance of enterprises. 

This paper adopts the case analysis method, through the analysis of

enterprise development, the current main business enterprise background, 

analysis of the reasons of the whole industry chain digital transformation

and each link concrete implementation, and the case of enterprise digital

transformation performance by using financial indicators and financial

indicators, the study found that Yili group through the whole cycle, the

whole process, all channels, the whole chain, global operation " consumer

digital platform, realize the double growth of operating income and

profits. Through the study on the digital transformation performance of

the whole industry chain of the case enterprises, some suggestions to

improve the digital transformation of dairy enterprises are put forward, 

and the enlightenment for the digital transformation of the industry is

drawn.