国际经济与贸易学院知识库

习近平总书记指出，在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是我们在新时代新的文化使命。当前，RCEP已进入全面实施阶段，这为发展对外文化贸易带来巨大机遇，因此，深入研究RCEP成员国文化贸易发展现状，分析影响RCEP成员国文化贸易的各类因素，对推进中国对外文化贸易高质量发展、助力文化强国建设和区域文化贸易高质量发展具有重要现实意义。

本文基于现有文献和主流研究方法，以联合国教科文组织制定的文化统计框架为标准，在UN Comtrade数据库获取2012—2022年RCEP成员国文化产品贸易数据，首先对RCEP成员国文化产品贸易现状和中国对RCEP伙伴国的文化产品贸易现状进行分析，其次，使用社会网络分析法，通过构建RCEP成员国文化产品贸易网络，全面分析RCEP成员国的文化产品贸易网络结构。最后，使用QAP回归分析方法，对可能影响RCEP成员国文化产品贸易的各类因素进行分析。经过深入分析，本文得到如下结论：

RCEP成员国间文化产品进出口规模不断扩大，中国、马来西亚和越南等国在文化产品的出口上竞争力逐渐增强，马来西亚、新加坡、越南和泰国是主要的文化产品进口国。成员国间的文化产品贸易主要以表演和庆祝活动产品、视觉艺术和手工艺产品和书籍和报纸类产品为主。中国、日本、泰国、韩国、新加坡、马来西亚和越南是RCEP成员国中主要的文化产品贸易国。在中国对RCEP伙伴国文化产品贸易方面，中国对RCEP伙伴国的文化产品贸易顺差持续扩大，市场结构稳定，但文化产品结构相对单一。

RCEP成员国文化产品贸易网络密集度呈明显上升趋势，中国、泰国、新加坡、马来西亚和韩国的贸易强度相对较大，中国、新加坡、泰国、日本、马来西亚、印度尼西亚处于RCEP成员国文化产品贸易网络的核心地位。中国、新加坡、日本、泰国和韩国对RCEP成员国文化产品贸易网络控制力较强。相比其他成员国，中国、新加坡、日本和泰国在贸易网络中具有较高的独立性。

共同语言、文化距离、经济规模对RCEP成员国文化产品贸易网络具有显著正向影响，地理距离和互联网信息化差异对RCEP成员国文化产品贸易网络具有显著的负向影响。

基于上述结论，本文提出以下建议：一是加大基础设施投资力度，优化文化贸易发展环境。二是加强文化交流与合作，扩大文化贸易的参与主体。三是加速文化企业数字化转型，扩大文化贸易产品种类。四是加快构建跨境电商新发展格局，为文化贸易赋能。

General Secretary Xi Jinping stated that in the new era, our cultural mission is to promote cultural prosperity, build a strong cultural country, and create a modern civilization for the Chinese nation from a new starting point. Currently, RCEP has entered the stage of full implementation, providing significant opportunities for the development of foreign cultural trade. Therefore, conducting comprehensive research on the development of cultural trade in RCEP member states and analysing the various factors that affect it is of great practical significance.This will promote the high-quality development of China's foreign cultural trade and assist in the high-quality development of cultural power and regional cultural trade.

Based on existing literature and mainstream research methods, this paper takes the cultural statistics framework designated by UNESCO as the standard, and obtains the data of cultural products trade of RCEP member countries from the UN Comtrade database for 2012-2022. Firstly, This paper analyses the current situation of cultural product trade in RCEP member countries and China's cultural product trade in RCEP partner countries. Secondly, the paper employs the social network analysis method to comprehensively analyse the structure of the cultural product trade network among RCEP member countries. The cultural product trade network of RCEP member countries is constructed for this purpose. Finally, QAP regression analysis is used to analyse the various factors that may affect the cultural products of RCEP member countries. After in-depth analysis, the paper draws the following conclusions:

The export scale of cultural products among RCEP member countries is expanding. China, Malaysia, and Vietnam have become increasingly competitive in the export of cultural products, while Malaysia, Singapore, Vietnam, and Thailand are the major importers. Trade in cultural products among member countries is dominated by products for performances and celebrations, visual arts and crafts, and books and newspapers. China, Japan, Thailand, the Republic of Korea, Singapore, Malaysia, and Vietnam are the major traders of cultural products among RCEP member countries. China's trade surplus in cultural products with RCEP partner countries has continued to expand, and the market structure remains stable. However, the structure of cultural products is relatively homogeneous.

The trade network of cultural products among RCEP member countries has shown a clear upward trend. China, Thailand, Singapore, Malaysia, and South Korea have relatively high trade intensity, with China, Singapore, Thailand, Japan, Malaysia, and Indonesia at the core of the trade network. China, Singapore, Japan, Thailand, and South Korea have greater control over the trade network of cultural products among RCEP member countries. Compared to other member countries, China, Singapore, Japan, and Thailand exhibit a high degree of independence in the trade network. It is important to note that this analysis is based solely on objective data and does not include any subjective evaluations.

The trade network of cultural products of RCEP member countries is positively affected by common language, cultural proximity, and economic scale, while negatively affected by geographic distance and differences in internet informatisation.

Based on the aforementioned conclusions, this paper proposes the following recommendations: Firstly, increase investment in infrastructure and optimize the environment for the development of cultural trade. Secondly, strengthen cultural exchanges and cooperation, and broaden the participating subjects of cultural trade. Thirdly, expedite the digital transformation of cultural enterprises and diversify the range of cultural trade products. Fourthly, we should expedite the establishment of a new cross-border e-commerce development model to empower cultural trade.