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当我国经济从高速增长转变为高质量发展，人民的生活水准也在不断提升。但随着工作节奏逐渐加强，生活压力也越来越大，引起各类亚健康疾病趋于年轻化群体。类似地，医疗科技的快速发展，人类平均寿命得到提高，但人口老龄化问题加剧，使得人民群众对医疗领域提出更高要求。在数字化经济背景下，互联网快速发展并得以广泛应用，医疗行业产生了一种全新的发展模式，即“互联网+医疗”。近年来，互联网医疗企业竞争加剧，多数公司结合自身实际，纷纷采用轻资产运营模式，但该模式尚未建立一套行之有效的评价体系，这是目前迫切需要解决的问题。

本文将价值链理论、微笑曲线理论以及资本价值理论作为理论基础，采用模糊层次分析法，构建了阿里健康在轻资产模式运行下的财务绩效评价体系，以探究其财务情况。首先，介绍了阿里健康基本情况，包括公司简介、发展历程和经营现状，并对阿里健康轻资产运营模式及其财务特征进行剖析，发现该企业流动资产和无息负债占比高，而固定资产和应收账款则占比低。其次，采用模糊层次分析法，并依据行业特点选出了20个具有代表性的评价指标，对其进行两两对比打分，以构建模糊互补判断矩阵，从而计算出各评价指标权重，且通过了一致性检验。在此基础上，结合各项评价指标隶属度矩阵，得出财务绩效综合得分，结果显示，阿里健康在2018—2022年度财务绩效未能取得突破性进展，企业整体发展态势较为缓慢。最后，对财务绩效得分情况进行具体分析，发现阿里健康轻资产运营模式存在核心发展能力较弱、品牌忠诚度不足和资产运营效率下滑等问题。基于此，本文提出阿里健康轻资产运营模式优化策略，即提高研发能力、增强品牌价值和优化资产结构等，这一系列策略为阿里健康未来发展提供了重要的指导意义。

本文采用模糊层次分析法，并使用参数公式、权重公式和向量公式等对相关数据进行计算，从而为阿里健康创建了一套更为科学、全面和高效的财务绩效评价体系。这不仅为该领研究提供了良好的方法启示，而且也丰富了财务绩效评价的理论和应用研究，同时也为行业内其他企业提供借鉴和参考。

When China's economy has changed from rapid growth to high-quality development, people's living standards are also constantly improving. However, as the pace of work gradually intensifies, the pressure of life is increasing, causing all kinds of sub-health diseases to become younger. Similarly, the rapid development of medical science and technology has increased the average life expectancy of human beings, but the problem of population aging has accelerated, which makes the people put forward higher requirements for the medical field. Under the background of digital economy, the Internet has developed rapidly and has been widely used, and the medical industry has produced a new development model, that is, "Internet + Medical". In recent years, the competition among enterprises in the Internet medical industry has intensified. Most enterprises have adopted the light asset operation model in combination with their own reality, but this operation model has not yet established an effective evaluation system, which is an urgent problem to be solved at present.

This paper takes value chain theory, smile curve theory and capital value theory as the theoretical basis, using the fuzzy hierarchical analysis method to build Ali health financial performance evaluation system under the light asset operation mode to explore its financial situation. First of all, it introduces the basic situation of Ali Health, including the company profile, development history and current status, and analyzes the operation model of Ali Health's light assets and its financial characteristics. It is found that the proportion of liquid assets and interest-free liabilities are high, the proportion of fixed assets and accounts receivable are low. Secondly, 20 evaluation indicators are selected according to the characteristics of the industry, and the two are compared and scored to build a fuzzy complementary judgment matrix, and then calculate the weight of each evaluation index, and pass the consistency test. On this basis, combined with the membership matrix of various evaluation indicators, a comprehensive score of financial performance is obtained. The results show that Ali Health's financial performance failed to make a breakthrough in its financial performance in 2018-2022, and the overall development trend of the enterprise is relatively slow. Finally, a specific analysis of the financial performance score was carried out, and it was found that Ali Health's light asset operation model had problems such as weak core development ability, insufficient brand loyalty and declining asset operation efficiency. Based on this, this article proposes the optimization strategy of Ali's health light asset operation model, which mainly includes: improving R&D capabilities, enhancing brand value and optimizing the asset structure allocation. These optimization strategies not only provide reference for the future development of Ali Health.

This paper adopts the fuzzy hierarchical analysis method and uses parameters, weights, vectors and other formulas to calculate the relevant data, so as to create a more scientific, comprehensive and efficient financial performance evaluation system for Ali Health. This not only provides good methodological inspiration for the research, but also enriches the theoretical and applied research of financial performance evaluation, and also provides reference and reference for other enterprises in the industry.