商务传媒学院知识库

Abstract
With the development of new media, the long-winded TV documentaries in the past have gradually changed to fast-paced ones, and more and more attention has been paid to the combination of current events and hot issues in the selection of shooting themes. Moreover, the "bullet screen" technology is profoundly affecting the interactive relationship between TV programs and audiences. As a consequence, this paper takes the documentary The Firsts in Life as the primary research subject, and analyzes the bullet screen of the documentary with the reference to the interactive ritual theory by Collins, so as to probe the influence of the interactive way on the documentary and its attraction to the audience.
This paper is mainly developed from the following four aspects.  Firstly, based on the interactive ritual chain theory, the paper analyzes the basic elements of the interactive ritual chain formed in the documentary "The Firsts in Life", including four aspects: realizing virtual presence of both parties on the B-station platform, limiting the participation of outsiders, generating focus of emotional connection and promoting emotional sharing through various interactive ways. Furthermore, the interactive process of the documentary "The Firsts in Life" is discussed, how the audience participates in the ceremony in the documentary is expounded, and how the emotional energy is generated and accumulated from the perspective of bullet screen word frequency and subtitle word cloud to analyze the common focus of the audience and promote identity symbol identification. Finally, based on the statistical analysis of the word frequency of each episode, the paper first analyzes the interactive communication characteristics of the documentary "The Firsts in Life" from five aspects, including communication forms, development trends, content requirements, performance characteristics and feedback paths. Then, the paper analyzes the interactive ceremony results of the documentary from three aspects: the generation of group symbols, the acquisition of emotional energy and the transmission of life values. The author believes that the audience can obtain the access mechanism through station B, restrict the participation of outsiders, and enter the interactive ceremony by sending a barrage. Driven by the audio-visual language and narrative mode of the documentary, the audience will have emotional fluctuations in the interaction, and through the discourse communication with other participants and the rhythmic emotional connection, they will find those who share the same emotional frequency. In this process, shared emotions accumulate energy and complete interactive rituals. This is a successful interactive ceremony, and through research, it is found that interaction has a great influence on the communication and development of documentaries. Therefore, in the new media environment, the creation of documentaries should keep up with the pace of The Times, update the content selection of documentaries in the new media era, innovate the communication path, and promote the communication and development of documentaries by various interactive ways.