Based on the perspective of cultural self-confidence,this paper puts forward the challenges faced by the inheritance and innovation of red culture on the basis of existing research,and analyzes the problems faced by it.On the other hand,combined with the reality of the inheritance and innovation of red culture,this paper puts forward the practical path of promoting red culture from three aspects:strengthening the self-construction of red culture,carrying out the struggle in the ideological field,and giving new vitality to the red culture industry.
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