虚拟偶像及其趣缘社群的交互行为研究——以 A-SOUL女团为例

作者	马博婷
姓名汉语拼音	maboting
学号	2021000012021
培养单位	兰州财经大学
电话	15693193801
电子邮件	670192623@qq.com
入学年份	2021-9
学位类别	专业硕士
培养级别	硕士研究生
一级学科名称	新闻与传播
学科代码	0552
第一导师姓名	张金溪
第一导师姓名汉语拼音	zhangjinxi
第一导师单位	兰州财经大学
第一导师职称	副教授
题名	虚拟偶像及其趣缘社群的交互行为研究——以 A-SOUL女团为例
英文题名	A Study on interactive behavior between Virtual Idols and Interest Groups—Taking the Virtual girl group A-Soul as an example
关键词	虚拟偶像趣缘社群互动仪式液态现代性
外文关键词	Virtual Idol ; Interest Groups ; Interaction ritual ; Liquid modernity
摘要	随着数字媒体技术，特别是虚拟现实和人工智能的飞速发展，我们正见证一个以这些技术为基础的交互密集型虚拟世界的兴起。这个虚拟世界正在模糊虚拟与现实的界限，并带来了一系列新的传播学挑战。虚拟偶像作为虚拟世界生态中新型媒介技术与文化融合的标志性产物，虽然“传播主体的身体完全缺席”，但是通过数字技术却能拥有具身化的细腻情感与打破时空的强交互性，依然能凝聚出比肩真人偶像的庞大趣缘社群。故本研究藉由对虚拟偶像与其趣缘社群交互行为的探究，在液态社会的视域下，思考虚拟趣缘社群交互行为的形成与运转，探索此种虚拟交互景观带来的问题与可能。本文在鲍曼的液态社会理论视域下，以柯林斯的互动仪式链理论为理论框架，以虚拟偶像及其趣缘社群为研究对象，采用参与式观察法、内容分析法与深度访谈法进行研究。首先对虚拟偶像趣缘群体的样貌与生态进行全景式的描绘，其次以 A-SOUL 为个案，收集直播实时弹幕作为研究样本，对弹幕文本的形式、内容以及情感能量进行分析。最后基于数据与访谈资料对虚拟偶像及其趣缘社群交互行为的结果和核心动因进行验证。研究发现，虚拟偶像及其趣缘社群通过交互行为增强个体情感能量，这种能量将社群凝结为想象的共同体，并且建构新的社群关系符号以此形成社群道德规范准则，维护着社群的健康发展。同时在交互中还存在着社交价值消解、主体性缺失与圈层排他性问题，应该树立以交往理性为社交价值的共同认知，通过发挥主体能动性主动进行社交行为，并且规范行业发展，建构和谐的交互环境。身体的媒介化转向已经成为未来的研究与社会发展趋势。在社会发展的层面上，研究虚拟偶像及其趣缘社群的交互行为可以更好的理解青年群体的社交需求与情感动因。青年群体的社交价值认知就是社会交往的未来走向，引导青年群体形成理性价值共识，建立更加理性、规范的社交场域，弥合由新技术的发展带来的虚拟与现实的撕裂感，回归社交行为本身，维护社会的稳定性。
英文摘要	With the rapid development of digital media technology, such as virtual reality and artificial intelligence, an interaction-intensive virtual world based on these technologies has emerged. This virtual world not only blurs the boundary between virtual and real, but also presents a series of new communication challenges. Virtual idol is regarded as a symbolic product of the integration of new media technology and culture in the virtual world ecosystem. Through digital technology, communication subject completely absent of physical presence can possess embodied delicate emotions and strong interactivity that breaks through time and space, thus gaining a huge hobby community comparable to real idols. The interaction between virtual idol and hobby community under the perspective of liquid society is explored, including the formation and operation of the interactive behavior of the virtual hobby community, as well as the problems and possibilities of virtual interaction scenarios. Bauman’s liquid society theory and Collins’ interaction ritual chain theory are chosen as the theoretical framework for this paper. Participatory observation method, content analysis method, and in-depth interview method are carried out with virtual idol’s hobby community as the research object. First, the hobby community of virtual idol is depicted in a panoramic manner, including appearance and ecology. Secondly, the A-SOUL case is studied. Taking Python crawling of live bullet screen comments as research samples, the form, content, and emotional energy of bullet screen comments are analyzed. Finally, the results and core motivations of the interactive behaviors of virtual idol’s hobby community are verified based on data and interview materials. The findings are as follows: The hobby community of virtual idol enhances individual emotional energy through interactive behaviors. This energy solidifies the community into an imaginary community, and constructs new community relationship symbols, thereby forming community moral norms for maintenance. Meanwhile, problems such as social value dissolution, subjectivity loss, and circle exclusivity exist in interactive behaviors. It is necessary to establish a common cognition of communicative rationality as social value. In addition, it needs to actively engage in social behaviors, and regulate industry development, so as to construct a harmonious interaction environment. The mediatization of the body has become a future trend for research and social development. On the level of social development, the study on the interactive behavior of virtual idol’s hobby community can promote the understanding of the social needs and emotional motivations of young people. Considering that the social value cognition of the youth group is the future direction of social communication, guiding the youth group to form a rational value consensus and establishing a more rational and normative social field can bridge the sense of separation between virtual and reality brought by the development of new technologies, and thus maintain the stability of society.
学位类型	硕士
答辩日期	2024-05-19
学位授予地点	甘肃省兰州市
语种	中文
论文总页数	81
参考文献总数	50
馆藏号	0006317
保密级别	公开
中图分类号	G21/207
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/37180
专题	商务传媒学院
推荐引用方式 GB/T 7714	马博婷. 虚拟偶像及其趣缘社群的交互行为研究——以 A-SOUL女团为例[D]. 甘肃省兰州市. 兰州财经大学,2024.

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