商务传媒学院知识库

截至2023年6月，中国网民数量已达到10.79亿，相较于2022年12月提升0.8个百分点。互联网普及率攀升至76.4%，这一庞大的用户基础为网络综艺节目的繁荣发展提供了有力支撑。在媒介融合趋势日益显著的背景下，我国的网络综艺节目近年来呈现出爆发式的增长态势。同时，女性话题逐渐受到公众和舆论的广泛关注，“她综艺”应运而生。在探索女性媒介形象的表面、深层含义以及女性话语权的表达方面，都发挥着重要作用。本文旨在探讨“她综艺”中的女性形象建构问题，期望能为“她综艺”的创新、制作、传播和发展提供新的思考视角。此外，节目中所呈现的女性形象在无形中建构着受众对女性的认知。因此，本文还将分析社会对女性的刻板印象，以期在拓展女性话语空间和传达女性价值观方面发挥积极作用。本文主要以臧国仁的三层次框架理论为指导，从高、中、低三个层次对以《乘风破浪的姐姐》为例的“她综艺”进行分析，包括其节目主题、叙事人物、叙事内容，语言符号以及舞台符号等。在此基础上，进一步探讨节目中女性媒介形象的建构策略。本文还将采用问卷调查法进行研究，通过线上发放问卷的方式收集数据。针对“她综艺”在女性媒介形象建构方面存在的问题，提出相应的对策建议。研究认为，“她综艺”在修正女性媒介形象和引领社会文化价值方面仍有很大的提升空间。为保持长久的生命力，这类节目应遵循行业规范，不断提升制作水平，并注重价值观的引导。

As of June 2023, the number of Internet users in China has reached 1.079 billion, up 0.8 percentage points compared with December 2022. The Internet penetration rate climbed to 76.4%, and this huge user base provides strong support for the prosperous development of online variety shows. Against the backdrop of the increasingly significant trend of media integration, China's online variety programs have shown explosive growth in recent years. At the same time, women's topics have gradually received extensive attention from the public and public opinion, and "her variety" has emerged as an emerging form of variety program. These programs play an important role in exploring the surface and deeper meaning of women's media image, as well as the expression of women's right to speak. The purpose of this paper is to explore the construction of women's image in "she-variety", hoping to provide new perspectives for the innovation, production, dissemination and development of such programs. In addition, the image of women presented in the program shapes the audience's perception of women in an invisible way. Therefore, this paper will also analyze the stereotypes of women in society, with a view to playing an active role in expanding the space for women's discourse and conveying women's values. Guided by Zang Guoren's three-level framework theory, this paper analyzes the "she-variety" program "Sister Riding the Waves" at three levels: high, medium and low, including its theme, narrative characters, narrative content, as well as linguistic symbols, stage symbols and other elements. Based on this, the program further explores the strategies of constructing the female media image in the program. In order to better understand the impact of the construction of women's media image on the audience in "Her Variety Art", this paper also adopts the questionnaire survey method to collect data through online distribution of questionnaires. The paper will also propose countermeasures to address the problems of women's media image construction in "Her Variety Art". The study concludes that there is still a lot of room for "her variety show" to improve its image of women in the media and lead the social and cultural values. In order to maintain their longevity, these programs should follow the industry norms, continuously improve their production level, and focus on guiding values.