商务传媒学院知识库

我国现已稳步进入信息化时代，数字技术迅速发展，对社会各领域均产生了 

广泛而深远的影响。与此同时，我国已经迈入中度老龄化社会，老年人口比重逐 

年攀升。在此背景下，数字化与老龄化的两大趋势相互交织，共同推动社会进步。 

如何妥善应对老龄化社会带来的挑战，并满足中老年群体在数字化方面的需求， 

已成为当前亟待解决的重要课题。 

基于上述背景，本文综合运用社会学和传播学的相关理论知识，深入剖析中 

老年群体所面临的数字鸿沟问题。以内蒙古地区为例，通过非参与式观察的方式， 

探讨中老年群体在数字化进程中的实际需求，以及在使用数字技术时遭遇的困难 

和障碍。此外，本文还对家庭中的数字反哺现象进行了深入研究，通过深度访谈 

的方式，了解亲子双方在数字反哺过程中的互动感受，揭示家庭反哺中存在的问 

题、影响因素及其对中老年人的积极作用。 

在深入研究的基础上，本文提出了从个人、家庭、企业和政府四个方面出发 

的优化策略，旨在帮助中老年群体更好地融入数字生活，实现老有所乐、老有所 

安的社会发展远景目标。期望中老年群体在数字化时代能够享受到更加便捷的生 

活，共同迈向一个更加美好的未来。

China has steadily entered the era of informatization, with rapid 

development of digital technology, which has had a wide-ranging and 

far-reaching impact on various fields of society. At the same time, China 

has entered a moderately aging society, with the proportion of elderly 

population increasing year by year. In this context, the two major trends 

of digitization and aging are intertwined, jointly promoting social 

progress. How to properly respond to the challenges brought by an aging 

society and meet the digital needs of the middle-aged and elderly 

population has become an important issue that urgently needs to be 

solved. 

Based on the above background, this article comprehensively applies 

the relevant theoretical knowledge of sociology and communication 

studies to deeply analyze the digital divide problem faced by the 

middle-aged and elderly population. Taking Inner Mongolia as an 

example, this study explores the actual needs of the middle-aged and 

elderly population in the digital process, as well as the difficulties and 

obstacles they encounter when using digital technology, through non 

participatory observation. In addition, this article also conducts in-depth 

research on the phenomenon of digital backfeeding in families. Through 

in-depth interviews, we understand the interactive feelings of parents and

children in the process of digital backfeeding, reveal the problems, 

influencing factors, and positive effects on middle-aged and elderly 

people in family backfeeding. 

On the basis of in-depth research, this article proposes optimization 

strategies from four aspects: individuals, families, enterprises, and 

governments, aiming to help middle-aged and elderly groups better 

integrate into digital life and achieve the long-term goal of social 

development with happiness and security in old age. We hope that the 

middle-aged and elderly population can enjoy a more convenient life in 

the digital age and move towards a better future together.