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民族文化是各民族在长期社会历史发展过程中所创造出的物质财富与精神财富的总和，本质上是一种集体意识，具有强烈的集体性和凝聚性、鲜明的地域和民族特色和特定的传承与发展作用。在国家建设文化强国、提倡文化自信的大背景下，民族文化的保护与发展成为文化传播的重要课题。

本研究从仪式传播理论视角出发，立足于蒙古族民族文化背景，选取了内蒙古自治区呼伦贝尔地区的宝格德乌拉山敖包祭祀仪式作为研究对象，主要运用田野调查的方法，辅以深度访谈方法，调查了宝格德乌拉山敖包祭祀仪式的主体内容、发展演变、符号象征、传播过程和传播意义，得出宝格德乌拉山敖包祭祀仪式通过具有象征意义的仪式符号进行仪式化传播，为受众提供传播场域，营造共通意义空间，实现文化的共享与传播，进而构建文化共同体，强化情感认同，维系社会关系。最后提出宝格德乌拉山敖包祭祀仪式在面临新媒体时代的现实传播挑战时可以尝试的相应策略建议，助力民族文化的传播发展。

首先，对宝格德乌拉山敖包祭祀仪式的人文地理环境、仪式仪轨和发展演变等相关内容进行概述，总结出敖包祭祀仪式的生成背景、所代表的民族信仰观念和仪式运行机制，交代了宝格德乌拉山敖包祭祀仪式随着历史的发展从由宗教主导到由官方主导的主体变迁。

其次，通过分析仪式的符号象征体系发现，宝格德乌拉山敖包祭祀仪式主要从语言、图形、行为、器物和声音五个层面的符号阐释系统，通过象征的隐喻性陈述实现真正意义上制度性、自我表现性、表达性、常规性和祈求性五种类型的交流，构建以尊重自然、天人合一为代表的“共享文化”，实现民族文化内涵的外显。

再次，对宝格德乌拉山敖包祭祀仪式的传播过程进行分析发现，仪式参与主体在仪式传播过程中可以分为组织者、表演者和参与者三种角色，通过共同体验仪式来实现信息的交流和文化的共享。提供交流平台的仪式传播场域则由参与者个体和群体两个角度构成，为参与者营造特定的仪式氛围并形成共通的意义空间。同时祭祀仪式还借助实物载体和媒介载体两种传播手段实现文化传承和文化传播。作为一种社会性的仪式传播活动，宝格德乌拉山敖包祭祀仪式发挥着构建想象的共同体、维持整合社会秩序和实现文化共享认同的意义。

最后，基于以上的主要结论和研究过程中的调查发现总结出宝格德乌拉山敖包祭祀仪式内容生产固化、传播渠道单一和品牌模式匮乏的传播问题，并提出在优化文化传播内核、拓展宣传路径机制和创新整合传播策略等方面的提出相应策略和建议，旨在为区域民族文化的传播提供可行性理论参考。

National culture is the sum of material wealth and spiritual wealth created by all nationalities in the long-term social and historical development process. In essence, it is a collective consciousness with strong collectivity and cohesion, distinct regional and national characteristics, and specific inheritance and development role. Under the background of building a strong cultural country and promoting cultural self-confidence, the protection and development of national culture has become an important topic of cultural communication.

From the perspective of ritual communication theory and based on the Mongolian ethnic cultural background, this study selected the Aobao sacrifice ceremony of Baogdeura Mountain in Hulunbuir, Inner Mongolia Autonomous Region as the research object, mainly using the method of field investigation and supplemented by in-depth interview. After investigating the main content, development, symbol, communication process and communication significance of the sacrificial ceremony of Aobao in Baogdeura Mountain, it is concluded that the ritual ceremony of Aobao in Baogdeura Mountain carries out ritualized communication through symbolic ritual symbols, provides a communication field for the audience, creates a common meaning space, realizes cultural sharing and communication, and then builds a cultural community. Strengthen emotional identity and maintain social relationships. Finally, it puts forward the corresponding strategies and suggestions that can be tried when facing the realistic communication challenges in the new media era, so as to help the communication and development of national culture.

First of all, this paper summarizes the human and geographical environment, ritual rituals, development and evolution of Aobao sacrificial ceremony in Baogdeura Mountain, summarizes the formation background of Aobao sacrificial ceremony, the national belief concept represented by the ceremony and the operation mechanism of the ceremony, and explains the main body change of Aobao sacrificial ceremony in Baogdeura Mountain from religious to official with the development of history.

Secondly, through the analysis of the symbolic system of the ceremony, it is found that the sacrificial ceremony of Aobao in Baogdeoula Mountain mainly focuses on the symbolic interpretation system at the five levels of language, graphics, behavior, objects and sounds, and realizes five types of communication in the true sense of institutional, self-expression, expression, routine and supplication through the metaphorical statement of symbols. Build a "shared culture" represented by respect for nature and the unity of nature and man, and realize the explicit connotation of national culture.

Thirdly, through the analysis of the transmission process of the sacrificial ceremony of Aobao in Baogedeura Mountain, it is found that the participants of the ceremony can be divided into three roles: organizer, performer and participant. Through the shared experience of the ceremony, information exchange and culture sharing can be realized. The ceremony communication field, which provides a platform for communication, is composed of two perspectives: individual participants and group participants, creating a specific ceremony atmosphere for participants and forming a common meaning space. At the same time, the sacrificial ceremony also realizes cultural inheritance and cultural transmission by means of physical carrier and media carrier. As a social ritual communication activity, the Bao Gedeura Mountain Aobao sacrifice ceremony plays a significant role in building an imaginary community, maintaining an integrated social order and realizing cultural shared identity.

Finally, based on the above main conclusions and the investigation findings in the research process, the paper summarizes the communication problems of the content production of Baogedeura Mountain Aobao sacrifice ceremony, the single communication channel and the lack of brand model, and puts forward corresponding strategies and suggestions in optimizing the core of cultural communication, expanding the publicity path mechanism and innovating integrated communication strategies. The aim is to provide a feasible theoretical reference for the spread of regional ethnic culture.