MBA教育中心知识库

随着数字化转型的加速和信息科技竞争的加剧，半导体产业作为信息技术产业的关键核心，在推动经济社会进步及保障国家安全方面发挥着基础性和前瞻性的作用。其技术研发水平和产业扩张程度，已逐渐成为评判一个国家产业竞争优势和总体实力的重要指标之一。半导体全球产业链已实现高度专业化，将自主发展半导体产业提升至国家战略高度是我国的一项重大决策。尽管我国当前在半导体产业发展中正面临着来自技术壁垒和复杂国际政治环境的双重压力，然而，不断扩大的国内市场规模为我国半导体产业结构的升级转型带来了宝贵契机。
本文以A半导体研发企业营销服务中心客户经理作为研究对象，在梳理企业绩效考核制度以及绩效考核基本理论的基础上，从绩效计划、绩效监控、绩效评价、绩效反馈四方面总结分析A企业现行客户经理绩效考核方案。运用问卷调查法，通过问卷调查反馈，从企业整体运营战略目标及绩效评价机制两个维度出发，揭示了当前绩效评价体系存在的诸多问题，如设定的评价指标不够科学合理、考核流程环节尚存疏漏、选用的考核方式不尽恰当、考核结果的应用未能有效激发员工积极性等。通过深层次探究这些问题的成因，可以总结为管理层对绩效考核理念的认识不足。忽视客户经理实际工作需求，固有的绩效考核模式已经无法契合中国式现代化企业的高质量发展。基于此，结合A企业营销业务发展战略，运用层次分析法，从指标体系、考核流程、沟通机制三方面，提出适宜的改进策略。最后，在构建优化后的绩效考核时，本研究从三个关键支柱——组织、机制及文化——出发，详细阐述了相应的保障措施。
通过落实优化方案的具体举措，建立健全多维度协同绩效考核，强化资源整合，优化方案的执行在某种程度上能够激发企业的活力，并且对促进企业客户经理个体职业成长也具有积极影响，此外，该方案对行业内其他同类企业的绩效考核实践同样具有一定的启示和参照价值。

With the acceleration of digital transformation and the intensification of information technology competition. Semiconductors serve as the core of the information technology industry and are a strategic, fundamental, and pioneering sector that Promotes economic and societal progress concurrently with safeguarding national security.The technical level and development scale of semiconductors have become crucial metrics to gauge industrial competitive edge and a country's comprehensive national strength. Across the globe, the global semiconductor industry chain has achieved a high degree of specialization. However, under current circumstances, more countries are striving to independently develop their own semiconductor industries as part of their national strategies. For China specifically, Despite grappling with twin obstacles in technological innovation and geopolitical dynamics, the swift expansion of China's domestic market represents a significant window for refining and enhancing the country's semiconductor industry framework. This study focuses on customer managers from A Semiconductor Research & Development Enterprise within their marketing service center. Based on an analysis of enterprise performance appraisal systems along with basic theories related to performance appraisal practices, this paper summarizes and analyzes four aspects (performance planning, monitoring evaluation feedback) regarding A Enterprise's current performance appraisal scheme for customer managers. By employing a questionnaire survey method to gather feedback from participants combined with overall operational objectives and performance assessment mechanisms within the enterprise context; it is evident that there exist certain issues with regards to unscientific assessment index setting,lack of assessment process links unreasonable assessment methods,and insufficient.Through in-depth analysis of its causes. This situation can be traced back to the deficiency in managerial awareness regarding performance appraisal systems.the neglect of the needs of account managers in performance appraisal, and the inherent performance appraisal model has been unable to meet the high-quality development of Chinese modern enterprises. Grounded in this context, this analysis incorporates Enterprise A's strategic approach towards marketing business progression, the AHP is used to formulate optimization countermeasures for the line from three aspects: index system, assessment process and communication mechanism. Finally, for the optimized performance appraisal system, the paper proposes relevant actions across three dimensions: organizational support, mechanism reinforcement, and cultural underpinning.
Upon execution of the enhancement scheme, the establishment and improvement of the multidimensional collaborative performance appraisal system and the strengthening of resource integration have invigorated the enterprise's dynamism to some degree, while also fostering the professional growth of account managers within the organization and have certain reference significance for the performance appraisal work of similar enterprises inside and outside the system.