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伴随着社会主义新农村建设和乡村振兴战略推进，中国乡村在变革中呈现向上发展的态势。在这个过程中，一批描摹乡村发展新图景的综艺节目涌现出来，希望用镜头记录中国式现代乡村。《种地吧·少年篇》作为首档真正聚焦“农耕”的涉农纪实类综艺节目，以深沉的情感纪实性地展现乡村生活的点滴细节，宣扬社会主义新农村形象。节目以黑马之姿入选国家广播电视总局2023年第一季度优秀网络视听作品，赢得了主流认可，无论是在节目制作还是传播手段方面都有亮眼之处。

本文以涉农纪实类综艺节目《种地吧·少年篇》作为研究对象，以使用与满足理论、布雷多克“7W”模式为方法论，采用文本分析法、案例分析法和问卷调查法进行综合分析。首先分析我国涉农纪实综艺节目的发展历程和现状。其次针对《种地吧·少年篇》传播过程和传播价值进行综合研究。最后结合传播效果问卷总结我国涉农纪实类综艺节目当前传播中存在的问题并有针对性地提出优化建议。

通过研究发现，得出以下几点结论。第一，涉农纪实类综艺节目《种地吧·少年篇》在社会政治、经济和文化方面具有一定的传播价值。第二，涉农纪实类综艺节目存在内容生产同质化、节目宣传不到位和创作深度有待提升的问题。第三，针对节目传播中出现的问题，笔者提出关于涉农纪实类综艺节目传播的优化建议，分别是数字赋能：创新节目内容、强化宣传：精准定位受众以及技术引擎：驱动乡村文化价值转化。

With the advancement of socialist new rural construction and rural revitalization strategy, Chinese rural areas are showing an upward trend in transformation. In this process, a group of variety shows that depict the new landscape of rural development emerged, hoping to use cameras to record Chinese style modern rural areas. As the first agricultural documentary variety show that truly focuses on "agriculture", "Believe in the land" showcases the details of rural life with deep emotional documentary, and promotes the image of a new socialist countryside. The program has been selected as an excellent online audiovisual work by the State Administration of Radio and Television in the first quarter of 2023, with a dark horse like appearance, and has won mainstream recognition. It has outstanding features in both program production and dissemination methods.

This article takes the agricultural documentary variety show "Believe in the land" as the research object, and adopts Braddock's "7W" theory, usage and satisfaction theory as the methodology. The literature review method, case analysis method, and questionnaire survey method are used for comprehensive analysis. Firstly, analyze the development process and current situation of agricultural documentary variety shows in China. Secondly, a comprehensive study will be conducted on the dissemination process and dissemination value of "Believe in the land". Finally, based on the dissemination effect questionnaire, summarize the current problems in the dissemination of agricultural documentary variety shows in China and propose targeted optimization suggestions.

Through research, the following conclusions have been drawn. Firstly, the agricultural documentary variety show "Believe in the land" has certain dissemination value in social, political, economic, and cultural aspects. Secondly, agricultural documentary variety shows face problems such as homogenization of content production, inadequate program promotion, and the need to improve the depth of creation. Thirdly, in response to the problems encountered in program dissemination, the author proposes optimization suggestions for the dissemination of agricultural documentary variety shows, including digital empowerment: innovating program content, strengthening publicity: accurately targeting the audience, and technological engines: driving the transformation of rural cultural values.