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营销动态能力是企业竞争力持续性和重要性来源，也是企业应对动荡的经营环境，全面探究和合理利用公司资源的重要保障。面对职业技能培训市场广阔空间与发展潜力，相关职业技能培训公司只有不断提高营销动态能力，找到营销动态能力的提升策略，才能持续保持自身的市场竞争优势。

本文首先以华普亿方公司为研究对象，探讨了新时代的宏观背景、国家政策文件和市场环境变迁对职业技能培训行业的深远影响，以及营销动态能力领域理论研究的新趋势。界定了营销动态能力等核心概念和理论基础，并运用相关知识和理论，对公司的营销动态能力进行剖析。随后，概述了公司的基本概况和营销业务现状，并通过调查问卷和访谈的形式，发现了公司在市场感知、界面协同以及顾客响应等方面存在的问题。这些问题的原因归结于环境扫描不足、市场知识吸收不全面、柔性决策未落实、职能协调不紧密以及营销传播不完善等。

最后，本文从营销动态能力的三个维度出发，结合华普亿方公司的实际情况，提出了针对性的提升策略。具体而言，包括通过加强环境扫描和知识吸收来提升市场感知能力，通过实施柔性决策和优化职能协调来提升界面协同能力，以及通过完善营销传播和渠道整合来提升顾客响应能力。同时，为了确保制定的营销动态能力提升策略能够有效实施，本文提出了包括制度、组织和人员等三个方面的保障措施，以确保策略的有效执行。本文对华普亿方公司今后在提升营销动态能力方面有一定参考意义，为同行业的同类公司提升市场持续竞争力提供建议和案例参考。

Marketing dynamic ability is the  source  of continuity and importance of enterprise   competitiveness, and is also an important guarantee for enterprises to cope with the turbulent business environment, and to comprehensively explore and rationally  utilize the company's resources. Facing the vast space and development potential of vocational skills training market, the related vocational skills training company can only continuously improve its marketing dynamic  ability and find the strategies   to   improve  its marketing dynamic ability in order to continuously maintain its competitive advantage in the market.

This paper firstly takes Huapu Yifang Technology Group Co.,Ltd. as the research object, and discusses the macro background of the new era, the far-reaching influence of the national policy documents and market environment changes on the vocational skills training industry, as well as the new trend of the theoretical research in the field of marketing dynamic capabilities. Core concepts and theoretical foundations such as marketing dynamic capabilities are defined, and relevant knowledge and theories are applied to analyze the company's marketing dynamic capabilities.  Subsequently,  a  basic  overview of  the  company and  the current status of its marketing operations are outlined, and problems in the areas of market perception, interface synergy, and customer response are identified through questionnaires and interviews. The causes of these problems are attributed to insufficient  environmental scanning, incomplete absorption of market knowledge, unimplemented flexible decision-making,poor functional coordination, and imperfect marketing communication.

Finally, this paper proposes targeted enhancement strategies from the three dimensions of marketing dynamic capabilities, taking into account the   actual   situation  of Huapu   Yifang  Technology Group Co.,Ltd. Specifically, it includes enhancing market perception capability by strengthening environmental scanning and knowledge  absorption, enhancing  interface  synergy capability by implementing flexible decision-making and optimizing functional coordination, and enhancing customer response capability by improving marketing communication and channel integration. Meanwhile, in  order  to   ensure that the formulated marketing dynamic capability enhancement strategies can be effectively implemented, this paper proposes three safeguard measures including  system,  organization and personnel to  ensure the effective implementation of the strategies. This paper has some reference significance for it in improving its marketing dynamic capability in the future,   and   provides  suggestions and case references for similar companies in the  same  industry to  enhance   their   sustainable competitiveness in the market.