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随着数字技术的不断进步，人们对精神文化的追求远超对物质文化的追求，在泛娱乐化思潮不断盛行的今天，传统文化成为激发民族情感、构建身份认同的重要动力。伴随着新型媒介地不断革新，网络虚拟场域赋予了自主表达的空间，文化类综艺节目成为推动文化传播的重要窗口，对大众文化涵养的提高有重要意义。
本文以文化类综艺节目《舞千年》为研究对象，以柯林斯的互动仪式链理论作为理论支撑，借助符号学、叙事学等理论知识，运用文本分析法、案例分析法，对文化类综艺节目的互动仪式进行阐释。文章首先梳理了《舞千年》节目的互动情景，包括符号与叙事共同呈现的节目内容、视频平台与节目嘉宾参与的互动主体、形式多样的互动类型以及对弹幕词频进行分析整理，得出互动仪式的焦点所在。再者对《舞千年》节目互动仪式机制进行分析，阐述其互动仪式形成的构成要素及其运转过程，随着群体成员间互动行为的频繁与深入，从初级阶段的互动场景搭建，到中级阶段的情感连带，再到高潮阶段的集体兴奋，以及互动结束后的日常情感维系，讨论情感能量如何集聚并积累，同时生成群体认同。再从情感能量、共同符号、群体团结、群体道德感四个方面阐释节目的互动仪式产出，完成了对新媒体场域中文化类综艺节目的互动仪式建构分析。基于以上的研究结果对文化类综艺节目的互动仪建构提出了启示与反思，以期扩大文化类节目的传播影响力，构筑一个以传统文化为核心的互动情境，使用户能够围绕共同焦点并激发其互动行为，使其在有节奏的互动中达到情感共鸣与身份认同，发挥文化类综艺节目凝聚社会文化认同的作用。

With the continuous progress of digital technology, people's pursuit of spiritual culture is far more than that of material culture. In today's pan-entertainment trend, traditional culture has become an important driving force to stimulate national emotions and build identity.With the continuous innovation of new media, the virtual field of the network has given us a space for independent expression. Cultural variety shows have become an important window to promote cultural transmission, which is of great significance to the improvement of popular cultural literacy.
This paper takes the cultural variety show "Dancing Millennium" as the research object, takes the interactive ritual chain theory of Collins as the theoretical support, uses the theoretical knowledge of semiotics and naratology, and uses the text analysis method and case analysis method to explain the content interaction of cultural variety show.The article first sorted out the interactive scene of the "Dancing Millennium" program, including the program content co-presented by symbols and narratives, the interactive subjects participated by the video platform and the program guests, various forms of interaction types, and the analysis and sorting of the word frequency of the bullet screen, to find out the focus of the interactive ceremony.In addition, the interactive ritual mechanism of "Dancing Millennium" is analyzed, and the components and operation process of the interactive ritual are expounded. With the increasing frequency and depth of interactions among group members, from the interaction scene building in the primary stage, to the emotional solidarity in the intermediate stage, to the collective excitement in the climax stage, and to the daily emotional maintenance after the interaction, how to gather and accumulate emotional energy and generate group identity is discussed.Then, from the four aspects of emotional energy, common symbol, group unity and group morality, the interactive ceremony output of the program is explained, and the construction of interactive ceremony of cultural variety shows in the field of new media is completed.Based on the above research results, this paper proposes inspiration and reflection on the construction of the interactive instrument for cultural variety shows, in order to expand the communication influence of cultural shows and build an interactive situation with traditional culture as the core, so that users can focus on the common focus and stimulate their interactive behavior, so that they can achieve emotional resonance and identity in the rhythmic interaction. Give full play to the role of cultural variety shows in consolidating social and cultural identity.