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  元宇宙技术的发展，为旅游业提供了新的发展思路，使元宇宙旅游蓬勃兴起。在经历了新型冠状病毒疫情后，旅游业遭遇了严峻的考验，亟需探索新增长途径，这加速了元宇宙与旅游的融合发展，元宇宙旅游作为一种新生事物，具有高度沉浸式特征，其本质是通过交互体验营造沉浸式旅游场景。此外，旅游业也从最初以资源和市场为主导的时代转变到如今的旅游者体验经济时代，让旅游者的旅游方式和旅游思维发生了变化，使其更加注重旅游的沉浸式体验，从中看出元宇宙与旅游活动在基因内质上具有很高的切合度，两者契合的最终落脚点都归于旅游者体验质量的提升。对旅游者沉浸式体验的影响因素及路径进行研究，有利于探讨元宇宙与旅游的内在联系，发现旅游者对旅游体验的需求，从而为旅游业发展提出有效建议。由此，本文尝试对元宇宙旅游者沉浸式体验的影响因素及路径进行研究。

  本文以元宇宙旅游者为研究对象，探讨其沉浸式体验的影响因素及路径。首先，从技术、环境、体验对象三个维度，选取有用性、易用性、适配性、环境氛围、个人和群体、有趣性、互动性、多样性8个影响元宇宙旅游者沉浸式体验的前置变量；其次，通过问卷收集数据，多方面检验变量数据，采用模糊集定性比较分析法（fsQCA）进行分析，得出6条产生元宇宙旅游者沉浸式体验的影响路径，分别为：有用性*适配性*环境氛围*个人和群体*互动性*~多样性、有用性*易用性*适配性*个人和群体*~有趣性*多样性、易用性*适配性*环境氛围*个人和群体*互动性*多样性、有用性*适配性*个人和群体*有趣性*互动性*多样性、有用性*环境氛围*个人和群体*有趣性*互动性*多样性、有用性*易用性*适配性*环境氛围*~有趣性*互动性*多样性。根据核心条件出现的频次，将6条路径中均包含技术维度的有用性、易用性、适配性的两条路径归类为技术导向型路径；均包含环境维度中的环境氛围以及个人和群体变量的三条路径归类为环境导向型路径；包括体验对象维度中有趣性、互动性、多样性的一条路径归类为体验对象导向型路径。

  基于上述路径，本文认为元宇宙旅游者沉浸式体验的产生是多种因素共同作用的结果，因此要注重多种因素协同发展，创建旅游品牌IP；针对技术导向型路径，景区要获得更多的技术支持，提升景区服务质量；针对环境导向型路径，景区要利用多种形式渲染环境氛围和群体氛围，打造虚实结合的旅游场景，强化各阶段经营管理活动，保障游客的沉浸式体验；针对体验对象导向型的路径，要注重把技术与景区实际的文化内容相结合，增强旅游者的体验互动感。

  本文的研究结论，对提升游客沉浸式体验质量、促进元宇宙旅游有序发展，弥补当前相关理论研究不足，完善理论研究体系，具有一定的理论及现实指导意义。

The development of meta-space technology provides a new development idea for tourism, which makes meta-space tourism flourish. After experiencing the novel coronavirus epidemic, the tourism industry has encountered a severe test, and it is urgent to explore new ways of growth, which accelerates the integration and development of the meta-universe and tourism. As a new thing, the meta-universe tourism has a highly immersive feature, and its essence is to create immersive tourism scenes through interactive experience. In addition, tourism has also changed from the era dominated by resources and markets to the current era of tourist experience economy, which has changed the way tourists travel and tourism thinking, making them pay more attention to the immersive experience of tourism. It can be seen that the meta-universe and tourism activities have a high degree of genetic compatibility. The final landing point of the two are attributed to the improvement of the quality of tourist experience. The research on the influencing factors and paths of tourists' immersive experience is conducive to exploring the internal relationship between the meta-universe and tourism, discovering tourists' demand for tourism experience, and putting forward effective suggestions for the development of tourism. Therefore, this paper attempts to study the factors and paths that influence the immersion experience of meta-space tourists.

This paper takes the meta-space tourist as the research object to explore the influencing factors and paths of its immersive experience. Firstly, from the three dimensions of technology, environment and experience object, eight pre-variables affecting the immersion experience of meta-space tourists are selected, namely, usefulness, ease of use, adaptability, environmental atmosphere, individual and group, fun, interaction and diversity. Secondly, by collecting data through questionnaires, testing variable data in various aspects, and using fuzzy set qualitative comparative analysis (fsQCA) for analysis, six influence paths for generating meta-space tourist immersion experience are obtained, which are as follows: Usefulness * Adaptability * Environment * Individual and group * Interaction *~ Diversity, usefulness * Ease of use * Adaptability * Individual and group * Fun * Diversity, ease of use * Adaptability * Environment * Individual and group * Interaction * Diversity, usefulness * Adaptability * Individual and group * Fun * Interaction * Diversity, usefulness * Environment * Atmosphere * Individual and group Group * Fun * Interactive * Diversity, usefulness * Ease of use * adaptation * Ambient * Fun * Interactive * diversity. According to the frequency of occurrence of core conditions, the two paths that contain the technical dimension of usefulness, ease of use and adaptability are classified as technology-oriented paths. The three paths, which all contain environmental atmosphere and individual and group variables in the environmental dimension, are classified as environment-oriented paths. A path that includes the interesting, interactive, and diverse dimensions of the experience object is classified as the experience object oriented path.

Based on the above path, this paper holds that the generation of meta-space tourist immersive experience is the result of multiple factors, so it is necessary to pay attention to the synergistic development of multiple factors and create tourism brand IP. For the technology-oriented path, the scenic spot should get more technical support to improve the service quality of the scenic spot; For the environment-oriented path, the scenic spot should use various forms to render the environmental atmosphere and group atmosphere, create a tourism scene combining reality and reality, strengthen the operation and management activities at all stages, and ensure the immersive experience of tourists. For the experience-oriented path, we should pay attention to the combination of technology and the actual cultural content of the scenic spot to enhance the tourists' sense of interaction.

The research conclusions of this paper have certain theoretical and practical guiding significance for improving the quality of tourists' immersive experience, promoting the orderly development of meta-space tourism, making up for the lack of current theoretical research, and improving the theoretical research system.