会计学院知识库

企业生存发展的关键环节之一是进行有效的营运资金管理，也是企业经营活力的根本所在，其价值不可小觑。优化资金管理有助于提升企业资金运转效率，有助于缓解资金周转紧张状况。传统的企业运营资金管理通常只关注个别项目要素，并未将之与整个企业的业务活动作为一个统一体来考虑。然而，仅对个别要素进行管理显得不够全面，从供应链管理的视角出发，营运资金的有效管理能够促成业财之间的深度融合，进而显著提升企业内部资金的流转效率。不仅优化了企业内部的资金运作，更有助于推动供应链上下游企业间的合作机制。在王竹泉学者的理论指引下，针对供应链视角下的营运资金进行了重分类，并特别聚焦于云南白药公司的经营活动营运资金管理。
首先，对营运资金管理及基于供应链的营运资金管理的文献研究进行梳理和归纳；对于文中所用到的渠道管理理论、利益相关者理论以及供应链视角下的营运资金管理理论进行说明，以此为本文提供丰富的理论支撑。其次，以云南白药公司为案例，分析其营运资金管理的现状。再次，云南白药营运资金管理水平分析采用熵值法进行分析，找出存在的问题。最后，供应链管理和营运资金管理的有机结合针对性地找出问题产生的成因，并提出相应的改进措施。
研究表明，云南白药的营运资金管理是较为典型的案例，其中供应链条中营运资金管理表现较为良好的环节是采购环节，其能够运用供应商的资金来提升营运资金的使用效率。但云南白药在其他环节仍然存在一些问题，基于此提出了改进措施。通过分析云南白药供应链视角下的营运资金管理，为企业构建一个更加高效、稳健的营运资金管理体系，为其未来的可持续发展提供有力保障。

One of the critical aspects for the survival and development of enterprises is to carry out effective working capital management, which is also the foundation of business vitality, and its value cannot be underestimated. Optimizing capital management can help improve the efficiency of enterprise capital operation and help alleviate the tight situation of capital turnover. Traditional corporate working capital management usually focuses on individual project elements and does not consider them as a continuum with the business activities of the entire enterprise. From the perspective of supply chain management, the effective management of working capital can promote the deep integration between business and finance, and then significantly improve the efficiency of internal capital flow. It not only optimizes the internal capital operation of the enterprise, but also helps to promote the cooperation mechanism between upstream and downstream enterprises in the supply chain. Under the theoretical guidance of scholar Wang Zhuquan, the working capital from the perspective of supply chain is reclassified, with a special focus on the working capital management of Yunnan Baiyao Company's business activities.
Firstly, a review and summary of literature studies on working capital management and supply chain-based working capital management are conducted, and explains the channel management theory, stakeholder 
theory and the theory of working capital management from the perspective of the supply chain used in this article, so as to provide rich theoretical support for this paper. Secondly, taking Yunnan Baiyao Company as an example, the current situation of its working capital management is analyzed. Thirdly, the analysis of the working capital management level of Yunnan Baiyao uses the entropy value method to find out the existing problems. Finally,through the organic integration of supply chain management and working capital management, it specifically identifies the causes of the problems and proposes correspo