MBA教育中心知识库

近年来，随着我国商业银行的迅速发展，银行同业竞争也愈发激烈，竞争范围也从金融产品和服务质量延伸到企业文化等软实力上来。党的二十大报告指出，要进一步完善中国特色现代企业制度，弘扬企业家精神，加快建设世界一流企业。可以说，新时代呼唤与时俱进的企业文化，这就要求银行企业管理者在经营管理中，要积极对标国际一流企业，注重加快企业文化等软实力建设。

本文选取中国工商银行甘肃分行作为研究标的，立足于本人工作实践，在梳理国内外企业文化研究现状及相关理论的基础上，主要运用企业文化四层次理论模型，结合调查问卷结果，从物质文化、行为文化、制度文化、精神文化四个方面开展甘肃工行企业文化建设优化研究，深入分析其企业文化建设现状及存在的问题和问题成因。研究发现甘肃工行企业文化建设中存在员工对企业文化价值观了解和认同不足、合规制度的执行与落地存在偏差、管理者对企业文化建设不够重视、企业文化建设创新不足等问题。造成上述问题的原因为缺乏对全员的企业文化价值观培训和宣传、对员工的合规理念传导不到位、管理者对企业文化作用认识不到位、组织管理模式固化。针对以上问题及成因，本文按照可行性、综合性、创新性原则，结合甘肃工行实际情况，坚持问题导向和“以人为本”的企业文化建设理念，选取了国内外三家优秀企业文化建设案例，借鉴其好的做法和经验，有针对性的提出甘肃工行企业文化优化措施，即开展企业文化专题宣传教育，强化合规理念传导和执行监督，建立企业文化建设制度长效机制，创新企业文化建设活动形式。同时，还需通过优化组织机构、强化队伍建设、加大财务支持、加强技术支持为各项措施的顺利实施提供保障。

In recent years, with the rapid development of China's commercial banks, the inter-bank competition has become increasingly fierce, and the scope of competition has also extended from the quality of financial products and services to soft power such as corporate culture. The report of the 20th CPC National Congress pointed out that we should further improve the modern enterprise system with Chinese characteristics, promote entrepreneurship and accelerate the construction of world-class enterprises. It can be said that the new era calls for an enterprise culture that keeps pace with the times, which requires the bank enterprise managers to actively benchmark the international first-class enterprises in the business management, and pay attention to accelerating the construction of corporate culture and other soft power.

This paper selects Industrial and Commercial Bank of China Gansu Branch as the research object, based on my work practice, on the basis of combing the current research situation and relevant theories of corporate culture at home and abroad, mainly uses the four-level theoretical model of corporate culture, combining with the results of the questionnaire, to carry out the optimization research on the construction of corporate culture of ICBC Gansu from four aspects: material culture, behavioral culture, institutional culture, and spiritual culture, for analyzing the current situation, existing problems and causes of problems. The study found that in the construction of corporate culture of ICBC in Gansu Province, there were insufficient understanding and recognition of corporate culture values by employees, deviation in the  implementation of the compliance system, managers don't pay enough attention to corporate culture construction, and insufficient innovative forms of corporate culture construction. The reasons for the above problems are the lack of training and promotion of corporate culture and values for all employees, the inadequate transmission of the compliance concept to employees, the inadequate understanding of the meaning of corporate culture by managers, and the solidification of organizational management model. In view of the above problems and causes, this paper, in accordance with the principles of feasibility, comprehensiveness and innovation, combined with the actual situation of ICBC in Gansu Province, adheres to the problem-oriented and "people-oriented" corporate culture construction concept, selects three corporate culture construction cases at home and abroad, draws on its good practices and experience, and puts forward targeted measures to optimize the corporate culture of ICBC Gansu Branch, that is, to carry out special publicity and education of corporate culture, Strengthen the transmission and implementation supervision of compliance concepts, establish a long-term mechanism for corporate culture construction system, and innovate the form of corporate culture construction activities. At the same time, it is also necessary to optimize the organization, strengthen the team building, increase financial support and strengthen technical support to provide guarantees for the smooth implementation of various measures.