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地方依恋作为人与地方的一种积极情感联结，对旅游地健康发展具有重要作用，已有研究证实对旅游地具有较强依恋的游客会更容易对旅游地产生友好的态度、积极的环境责任行为及重游意向，从而有利于促进旅游地持续发展。因此，对如何促进游客生成地方依恋感的深入探究具有理论和实践上的重要性。红色旅游发展是近年来我国学术界研究的热点，但是尚未有研究探索多维度划分的红色旅游体验是否可以作为游客地方依恋感提升的驱动因素。红色旅游地作为承载大量红色记忆符号的记忆场，如何通过红色旅游体验唤醒旅游者的社会记忆，促进游客对红色文化及其承载地的认同，加强个人记忆与旅游地记忆的交集，进而对目的地产生地方依恋是未来红色旅游发展需要关注的问题。

本研究以相关文献梳理为基础，依据SOR理论与旅游情境理论，结合红色旅游实际特征确定红色旅游体验构成维度，构建了红色旅游体验、社会记忆及地方依恋之间关系的理论模型。接着，通过问卷调查获取数据，运用SPSS、AMOS等工具进行实证分析，详细探究红色旅游体验各维度对游客地方依恋的影响作用，同时检验社会记忆在红色旅游体验与游客地方依恋之间的中介作用。研究结果表明：（1）红色旅游体验显著正向影响游客社会记忆，其中认知体验、情感体验和文化体验皆对社会记忆产生积极影响；（2）部分红色旅游体验显著正向影响游客地方依恋，其中认知体验和情感体验对游客地方依恋具有正向影响，文化体验对游客地方依恋不具有直接影响；（3）游客社会记忆显著正向影响游客地方依恋；（4）社会记忆在红色旅游体验与游客地方依恋之间起到中介作用，其中文化体验在二者之间起到完全中介作用。由此提出几点发展红色旅游的建议：应重视文化氛围的营造，增强景区不可替代性；注重互动和文本重述，提升游客认知与情感体验；多路径活化旅游地记忆，推动构建社会记忆内容体系。

Place attachment, as a positive emotional connection between people and places, plays an important role in the healthy development of tourism places, and studies have confirmed that tourists with strong attachment to tourism places are more likely to develop friendly attitudes, positive environmentally responsible behaviors and revisit intentions, which are conducive to the sustainable development of tourism places. Therefore, it is of theoretical and practical importance to investigate how to promote tourists' sense of place attachment. Red tourism development has been a hot topic of academic research in China in recent years, but no research has yet explored whether the multidimensional division of red tourism experience can serve as a driving factor for tourists' sense of place attachment enhancement. As a memory field carrying a large number of red memory symbols, how to awaken tourists' social memory through red tourism experience, promote tourists' identification with red culture and its carrying place, strengthen the intersection of personal memory and tourism place memory, and then generate local attachment to the destination is a problem that needs attention in future red tourism development.

Based on the literature review, this study determines the dimensions of red tourism experience based on SOR theory and tourism context theory, combines the actual characteristics of red tourism, and constructs a theoretical model of the relationship between red tourism experience, social memory and place attachment. Then, the data were obtained through questionnaires and empirical analysis was conducted using SPSS and AMOS tools to investigate in detail the influence of each dimension of red tourism experience on tourists' place attachment, and to test the mediating role of social memory in the relationship between red tourism experience and tourists' place attachment. The results show that (1) red tourism experience significantly and positively influences tourists' social memory, among which cognitive experience, emotional experience and cultural experience all have positive effects on social memory; (2) some red tourism experience significantly and positively influences tourists' place attachment, among which cognitive experience and emotional experience have positive effects on tourists' place attachment, while cultural experience does not have direct effects on tourists' place attachment; (3) some red tourism experience significantly and positively influences tourists' social memory, among which cognitive experience and emotional experience have positive effects on tourists' place attachment. Tourist social memory significantly and positively influences tourist place attachment; (4) social memory plays a mediating role between red tourism experience and tourist place attachment, among which cultural experience plays a fully mediating role between the two. This leads to several suggestions for the development of red tourism: the creation of cultural atmosphere should be emphasized to enhance the irreplaceability of scenic spots; focus on interaction and textual retelling to enhance tourists' cognitive and emotional experiences; and multiple paths to revitalize the memory of tourist places and promote the construction of social memory content system.