MBA教育中心知识库

强国必先强农，农强方能国强。二十大报告中明确提出：“加快建设农业强国，扎实推动乡村产业、人才、文化、生态、组织振兴”，这是“加快建设农业强国”要求第一次被写入党的全国代表大会报告，对推进农业现代化具有重大战略意义。作为对农业产业化发展具有重要作用的现代化生力军的农业企业，一方面通过引导合作社、家庭农场共建原料基地稳定市场流通，另一方面辐射带动周边农民就业增收，是乡村产业高质量发展的基础。在挑战和机遇并存的今天，人才成为农业企业在竞争竞争中重要的战略资源，是企业竞争乃至生存的关键。而进行人才培养必不可少的内容是员工培训，因此，加强员工培训，打造一支优秀的农业业务人员队伍，是农业企业必须完成的战略性任务，是在市场竞争中取得优势的有力保障。

本文以甘肃甘富果业公司为研究对象，在梳理了大量的企业员工培训理论的基础上，分析其在员工培训中存在的不足并提出优化措施。本文首先采用问卷调查法，在培训效用角度对甘富果业公司员工进行了问卷调查并进行了问卷的分析，其次采用访谈法，对于问卷中发现的问题及原因与甘富果业公司员工作了更深一步的探讨，通过分析问题原因的合理性来确定前期调查的问题是否真实存在。整理分析后得出：甘富果业公司员工培训存在的主要问题是培训内容缺乏针对性和有效性、培训课程设置不适应当前市场需求、培训成果难以转化为工作实践、培训成果缺乏评估与跟进等；其原因主要是培训内容与培训需求不匹配、师资力量薄弱且培训教材更新慢、培训效果考核评估体系缺失等。基于此，本文通过运用人力资本理论等，从以培训需求为基础优化培训内容、专兼职教师队伍融合提升培训水平、建立相关激励制度提高培训意愿、制定有效评估体系保障培训效果等五个方面，对甘富果业公司的员工培训进行优化给出对策。同时，从组织、制度方面提出了实施保障建议。

本文期望运用员工培训相关理论为改善甘富果业公司员工培训现状提供指导，实现理论与实践的有效结合，并对其他同类型农业企业在员工培训方面的工作提供借鉴。

A strong country must first strengthen farmers, and only when farmers are strong can the country be strong. The report of the 20th National Congress clearly put forward: "Accelerate the construction of an agricultural power, and solidly promote the revitalization of rural industries, talents, culture, ecology, and organizations", which is the first time that the requirement of "accelerate the construction of an agricultural power" has been written into the report of the National Congress of the Party, and has great strategic significance for promoting agricultural modernization. As a modern new force that plays an important role in the development of agricultural industrialization, agricultural enterprises, on the one hand, stabilize the market circulation by guiding cooperatives and family farms to build raw material bases, and on the other hand, radiate the employment and income of surrounding farmers, which is the basis for the high-quality development of rural industries. In today's challenges and opportunities coexist, talent has become an important strategic resource in the competition of agricultural enterprises, and is the key to the competition and survival of enterprises. The essential content of personnel training is staff training. Therefore, strengthening staff training and building an excellent team of agricultural business personnel is a strategic task that agricultural enterprises must complete and a strong guarantee for gaining advantages in market competition.

This paper takes Gansu Ganfu Fruit Industry Company as the research object, on the basis of sorting out a large number of enterprise staff training theories, analyzes its shortcomings in staff training and puts forward optimization measures. This paper first adopts the questionnaire survey method to conduct a questionnaire survey and analysis on the employees of Ganfu Fruit Company from the perspective of training effectiveness. Secondly, it adopts the interview method to further discuss the problems found in the questionnaire and the reasons for the work of the employees of Ganfu Fruit Company. By analyzing the rationality of the reasons for the problems, it determines whether the problems investigated in the early stage are real. After analysis, it is concluded that the main problems of staff training in Ganfu Fruit Company are the lack of pertinity and effectiveness of training content, the incompatibility of training courses with the current market demand, the difficulty of translating training results into work practice, and the lack of evaluation and follow-up of training results. The main reasons are the mismatch between the training content and the training needs, the weakness of teachers and the slow updating of training materials, and the lack of training evaluation system. Based on this, this paper uses human capital theory to optimize the staff training of the company from five aspects: optimizing training content based on training needs, integrating full-time and part-time teachers to improve training level, establishing relevant incentive systems to improve training willingness, and formulating effective evaluation systems to guarantee training effects. At the same time, the author puts forward some suggestions on the implementation guarantee from the aspects of organization and system.

This paper hopes to use the relevant theories of employee training to provide guidance for improving the current situation of employee training in Ganfu Fruit Company, realize the effective combination of theory and practice, and provide reference for other similar agricultural enterprises in employee training.