会计学院知识库

The quality of accounting information is a hot topic widely discussed in academic and practical circles, among which the characteristics of accounting conservatism information is an important principle for accounting confirmation and measurement, and also an important corporate governance mechanism. The research results on accounting conservatism are very rich, including external demand drivers and internal corporate governance factors. In recent years, research from the perspective of strategic management has found that corporate strategy, as a long-term development plan, will affect the quality of accounting information. This provides a new perspective for the related research of accounting conservatism. Based on this perspective, this paper puts forward the impact of the radical level of company strategy on accounting conservatism.

In view of this, this paper takes China's Shanghai-Shenzhen A-share listed companies from 2010 to 2020 as research samples, and through the construction of multiple regression models, deeply studies the influence of corporate strategy aggressiveness on accounting conservatism and the action mechanism of internal and external factors on the relationship between the two. At the same time, through the sensitivity test of corporate strategy measurement method, considering the stability of corporate strategy, and endogeneity test, the robustness of the research conclusion is tested. The results show that the more aggressive a company is in formulating and implementing strategies, the lower the information quality characteristics of accounting conservatism will be. The results show that the higher the power of the internal management and the choice of high-quality external audit will alleviate the low accounting conservatism caused by the high degree of strategic activism. The greater the ownership concentration within the company and the fierce external market competition will aggravate the low accounting conservatism caused by the high degree of strategic activism. Further research shows that in non-state-owned enterprises, the higher the industry concentration and the lower the degree of marketization, the more significant the reduction effect of the aggressive degree of corporate strategy on accounting conservatism.

By studying the relationship between corporate strategic activism and accounting conservatism, this paper further enriches related literature on the influencing factors of accounting conservatism, extends the understanding of corporate strategy from the perspective of accounting information quality characteristics, and enriches strategic management theory and financial accounting related theories. And it provides new enlightenment for the management to make reasonable strategy and improve the quality characteristics of accounting conservatism information.