商务传媒学院知识库

摘  要

  娱乐产业和追星文化高速发展，明星粉丝社群应援已经成为网络生态环境中突出的亚文化景观。微博凭自身互动性、及时性、自主性等优势，逐渐取代博客、百度贴吧、QQ群等平台，成为近年来最大的线上追星媒介。各个明星粉丝在微博中汇聚，从散乱无序的粉丝群体逐渐构建自己的明星粉丝社群，通过群体互动仪式，产生情感连结，构筑集体意识，明星粉丝逐渐将所在虚拟社群看作具有归属感的家园，也不断实现对自身价值的确认和强化。

  本文选择兰德尔·柯林斯的互动仪式链理论作为理论框架，通过对明星粉丝社群构建及互动仪式开展具体过程的分析，得出明星粉丝社群应援的底层逻辑。肖战粉丝社群作为青年亚文化趣缘群体，在明星粉丝社群构成和明星粉丝应援活动中都具有典型性，本文选取明星肖战粉丝社群作为研究对象进行个案研究，以便对明星粉丝社群应援中的互动仪式有更全面、清晰的认识。

  本文以明星粉丝社群为研究对象。梳理了仪式理论、互动仪式链理论和青年亚文化中粉丝的研究，以明星粉丝社群应援中的互动要素、互动过程和互动结果作为切入点，依托明星粉丝社群的组织结构，研究明星粉丝社群互动仪式的机制。

  明星粉丝在互动情境中产生情感能量，并逐渐将个体情感能量积累转化为群体情感能量进而达到群体情感共鸣，最终建立明星粉丝社群的群体价值和明星粉丝社群中成员的身份认同。但明星粉丝在进行互动仪式应援的过程中也会造成不良的社会影响，例如数据造假、氪金等。最后，基于对明星粉丝社群应援互动仪式过程中存在问题的思考，为理性开展明星粉丝应援提出可行性建议。

Abstract

       With the rapid development of entertainment industry and star worship culture, star fan community support has become a prominent subculture landscape in the network ecological environment. With its advantages of interactivity, timeliness and autonomy, Weibo has gradually replaced blogs, Baidu Post bars, QQ groups and other platforms, becoming the largest online media for star-chasing in recent years. All star  fans gather in microblog and gradually build their own star fan community from scattered and disordered fan groups. Through group interaction ceremony, emotional connection is generated and collective consciousness is  constructed. Star fans gradually regard the virtual community they belong to as a home with a sense of belonging, and constantly realize the confirmation and reinforcement of their own value.

        This paper chooses the interactive ritual chain theory of Randall Collins as the theoretical framework, through the analysis of the star fan community construction and the specific process of interactive ceremony development, and obtains the underlying logic of the star fan community support. In view of the fact that star Xiao Zhan fan community, a youth subculture interest group, is typical both in thes tructure of star fan community and star fan support, this paper chooses star Xiao Zhan fan community as the research object to conduct a case study, so as to have a more comprehensive and clear understanding of the interactive ceremony of star fan community support.

       This paper takes star fan community as the research object. This paper combs the theory of ritual, the theory of interactive ritual chain and the research of fans in youth subculture, takes the interactive elements, interactive process and interactive results in the support of star fan community as the entry point, and relies on the organizational structure of star fan community to study the mechanism of interactive ceremony of star fan community.

        Star fans generate emotional energy in the interactive situation, and gradually transform the accumulation of individual emotional energy into group emotional energy to achieve group emotional resonance, and finally  establish the group value of the star fan community and the identity of the members of the star fan community. But celebrity fans in the process of interactive ritual support will also cause bad social impact, such as data fraud,krypton money,etc.Finally, based on the reflection of the problems  existing in the process of the interactive ceremony of celebrity fan  community support, the paper puts forward feasible suggestions for rational development of celebrity fan support.