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红色文化是中国共产党领导中国人民在长期的革命、建设、改革中所形成的先进文化，是中华民族智慧的结晶。传播好红色文化，有利于提高我国文化软实力，增强国际对于中国文化的认同，塑造国家形象。目前多重因素导致红色文化的传播面临重重困境，建党百年纪录片借助节庆仪式在建构文化记忆和集体记忆的过程中扮演着重要角色，对红色文化的传承与发展起到了重要作用。

本文采用多种研究方法，包括文本分析法、案例研究法和问卷调查法。以建党百年系列主题纪录片为研究对象，以媒介记忆为理论视角，对红色文化的内容呈现及传播进行研究，以期为红色文化传播与发展有所助益。

本篇文章主要分为六个部分，其中第一个部分为绪论，涵盖了研究背景、目的和意义、相关领域文献综述、研究内容和方法以及研究创新。第二部分是相关概念及理论基础：对红色文化的概念界定进行概述，对媒介即记忆理论进行概述。第三部分是对建党百年主题纪录片的叙事方式与内容进行研究，以此探讨其传播特色。研究发现：在叙事方式方面，建党百年主题纪录片以线性叙事和非线性叙事巧妙杂糅的叙事结构回顾百年党史重大历史人物、历史事件，塑造中国共产党党员形象，塑造中国共产党政党形象，传达中共党史精神内涵，阐释中国共产党的人文关怀思想，并以个体记忆的内聚焦叙事等多重叙事角度讲述革命历史和英雄人物的时代风貌，激发历史的隐秘面，展现中国共产党的百年辉煌，唤醒历史记忆，传承红色精神；在叙事内容方面，建党百年主题纪录片从革命遗址、原始影像、标志性符号等几个方面组织了党史和红色文化地起源和发展，通过对共产党历史上的大小英雄人物和青年党员的介绍，描绘了革命精神和红色文化的影响和延续路径。通过以上的叙事，建党百年主题纪录片以历史画面构建民族主义精神，以情感内容唤醒了受众的爱国主义精神，完成了对红色文化记忆的体系化重塑和建构，在新时代碎片化的传播语境中，为大众了解红色文化背后的深层文化意涵提供了新的渠道。第四部分通过问卷调查法对受众获取信息的渠道、受众对建党百年主题纪录片的了解情况、建党百年红色文化传播效果情况和记忆建构效果情况进行分析。第五章基于第四章，总结出建党百年主题纪录片在传播红色文化时存在的问题。第六章基于第五章的问题提出相对应的优化策略：研究发现：建党百年主题纪录片传播红色文化存在的主要问题有三个：第一，叙事主体单一，缺乏创新性；第二，传播渠道略显单一，附属价值亟待开发；第三，国际传播效果不佳，“文化折扣”现象普遍存在。最后，笔者针对其存在的问题，与问卷调查结果相结合，有针对性地提出三点具体优化策略：第一，深化叙事内容，凸显文化特质；第二，构建数字文化传播格局；第三，建立文化连接，讲好中国故事。以上三个维度有助于促进红色文化的媒介记忆建构与创新性表达，提升红色文化的传播力，增强国际对于中国文化的认同。

Red culture is an advanced culture formed in the course of the long-term revolution, construction and reform of the Chinese people under the leadership of the Communist Party of China. It is the crystallization of the wisdom of the Chinese nation. Promoting red culture is conducive to improving our cultural soft power, enhancing the international recognition of Chinese culture, and shaping the national image. At present, multiple factors lead to the communication of red culture facing many difficulties. The documentary for the centenary of the founding of the Founding of the Party plays an important role in the process of constructing cultural memory and collective memory with the help of festival ceremonies, and plays an important role in the inheritance and development of red culture.

This paper uses various research methods, including text analysis, case study, and questionnaire survey. With the series of documentaries on the centenary of the founding of the Party as the research object and the theoretical perspective of media memory, the content presentation and dissemination of red culture are studied, in order to contribute to the dissemination and development of red culture.

This article is mainly divided into six parts, the first part of which is the introduction, covering the research background, purpose and significance, literature review in related fields, research content and methods, and research innovation. The second part is the relevant concept and theoretical basis: an overview of the conceptual definition of red culture, and the theory of media, namely, memory. The third part is to study the narrative mode and content of the documentary about the founding of the Party, so as to explore its communication characteristics. Discovery: In terms of the narrative style, The documentary of the centenary of the Party with the narrative structure of linear narrative and non-linear narrative, To shape the image of a Communist Party member, To shape the image of the Communist Party of China, To convey the spirit of the CPC history, To explain the humanistic care thought of the Communist Party of China, And tells the revolutionary history and the era of heroes from the narrative and other narrative perspectives of individual memory, To inspire the hidden surface of history, To show the century-old glory of the Communist Party of China, To awaken the historical memory, Inheriting the red spirit; In terms of the narrative content, The documentary on the centenary of the founding of the Party organizes the origin and development of the party history and red culture from the aspects of revolutionary sites, original images and iconic symbols, Through the introduction of the big and small heroes and young party members in the history of the Communist Party, It describes the influence and continuation path of the revolutionary spirit and the red culture. Through the above narrative, the founding of one hundred theme documentary in historical picture to build nationalist spirit, with emotional content awaken the audience of patriotism spirit, completed the systematization of red culture memory remodeling and construction, in the new era of the spread of fragmentation context, for the public to understand the deep cultural meaning behind the red culture provides a new channel. The fourth part is the analysis of the channels of the audience, the understanding of the documentary of the centenary of the founding of the Party, the dissemination effect of the red culture and the effect of memory construction. The fifth chapter, based on the fourth chapter, summarizes the problems existing in the documentary on the founding of the Party. Chapter 6 proposes corresponding optimization strategies based on the problems in Chapter 5: Research shows that the main problems of spreading red culture are three: first, the narrative subject is single and the lack of innovation; second, the communication channel is slightly single and the subsidiary value needs to be developed; third, the international communication effect is poor, and the phenomenon of "cultural discount" is widespread. Finally, according to the existing problems and the questionnaire survey results, the author puts forward three specific optimization strategies: first, to deepen the narrative content and highlight the cultural characteristics; second, to construct the digital cultural communication pattern; and third, to establish the cultural connection and tell Chinese stories well. The above three dimensions can help to promote the construction of media memory and innovative expression of red culture, enhance the transmission power of red culture, and enhance the international identification of Chinese culture.