国际经济与贸易学院知识库

数字技术的发展对文化贸易产生了深远的影响。数字技术使得文化产品的生产和传播变得更加便捷和高效，促进了文化产品的国际化和多元化，但同时，数字贸易壁垒的存在使得中国文化产品在出口过程中面临不小的挑战。

本文采用2003-2020年27个国家与中国的文化贸易数据，基于拓展的贸易引力模型与固定效应模型检验了中国数字技术发展水平和核心文化产品出口目 的国的数字贸易壁垒对中国核心文化产品出口的影响。其中,在回归模型中，本文以中国对样本国家的核心文化产品出口额作为被解释变量，从数字技术发展和数字贸易壁垒两个角度选取相关指标作为本文的核心解释变量，用数字技术发展水平来衡量中国的数字技术发展，用数字服务贸易限制指数来衡量出口目的国的数字贸易壁垒。除此之外，本文还引入了出口目的国的人均国内生产总值、出口目的国与中国的文化距离、制度距离和地理距离作为研究的控制变量。

根据实证分析的结果，本文得出研究结论：（1）中国数字技术发展水平的 提升对中国核心文化产品出口具有显著促进作用，中国的数字技术发展水平每增长1% ，中国核心文化产品的出口就增长0.117% 。（2）出口目的国的数字服务贸易限制指数会抑制中国核心文化产品的出口，出口目的国的数字服务贸易限制指数每增长1% ，中国核心文化产品的出口就减少0.295% 。（3）中国与出口目的国的文化距离与中国核心文化产品出口呈现显著负相关关系，文化距离每提高1% ，中国核心文化产品对其出口贸易减少2.672%。（4）出口目的国与中国的制度距离与中国核心文化产品出口呈现显著正相关关系，制度距离每提高1% ，中国核心文化产品对其出口贸易增长1.028% 。（5）出口目的国的人均国内生产总值与中国核心文化产品出口呈现显著正相关关系，即出口目的国的人均国内生产总值每提高1% ，中国核心文化产品对其出口贸易增长2.126%。

The development of digital technology has had a profound impact on cultural trade. Digital technology makes the production and dissemination of cultural  products  more  convenient  and  efficient,  and  promotes  the internationalization and diversification of cultural products. However, at the  same  time,  the  existence  of  digital  trade  barriers  makes  Chinese cultural products face great challenges in the export process.

This paper uses the cultural trade data of 27 countries and China from 2003 to 2020, and based on the extended trade gravity model and fixed  effect  model,  tests  the  influence  of  China's  digital  technology development  level  and  the  digital  trade  barriers  of  the  destination countries of core cultural products on the export of China's core cultural products. Among  them,  in  the  regression  model,  this  paper  takes  the export value of China's core cultural products to the sample countries as the explained variable, selects relevant indicators from two perspectives of digital technology development and digital trade barriers as the core explanatory   variables,   and   uses   the   development   level   of   digital technology  to  measure   China's  digital  technology   development.  The digital service trade restriction index is used to measure the digital trade barriers in export destination countries. In addition, per capita GDP of the export  destination  country,  cultural  distance  and  institutional  distance between the export destination country and China are also introduced a control variables.

Based on the results of empirical analysis, this paper concludes that: (1)the improvement of China's digital technology development level has a significant role in promoting the export of China's core cultural products. Every 1% increase of China's digital technology development level, the export of China's core cultural products will increase by 0.117%. (2)The digital service trade restriction index of the export destination country will  inhibit  the  export  of  China's  core  cultural  products.  Every   1% increase  of  the   digital  service  trade  restriction   index  of  the  export destination  country  will  reduce  the  export  of  China's  core  cultural products by 0.295%.(3)There is a significant negative correlation between the cultural distance between China and the destination country and the export of China's core cultural products. If the cultural distance increases by   1%,  the  export  trade  of  China's   core   cultural  products  to  the destination  country  decreases by  2.672%.(4)The  institutional  distance  between the  export  destination country and China presents a  significant  positive  correlation  with  the export of China's core cultural products. When the institutional distance increases by 1%, the export trade of China's core cultural products to the destination country increases by 1.028%.(5)There is a significant positive correlation between the per capita GDP of the export destination country and the export of China's core cultural products, that is, when the per capita GDP of the export destination country increases by 1%, the export of China's core cultural products to the destination country increases by 2. 126%.