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自来水是一种具有公共服务性质的特殊商品，有广泛的受众群。供水企业作为负责居民用水的企业，其性质属于国有企业。近年来随着供水行业体制的改革，供水企业在开展供水管理中，强调社会效益和经济效益的统一。如何做到这一点，就需要企业不断改变内部管理，借助数字化转型营销管理策略，优化企业的管理水平。在互联网技术飞速发展的时代背景下，供水企业融合数字化技术优化供水服务策略是对时代发展的积极响应，是满足居民用水服务需求的重要举措。

本文的研究架构遵循“先对理论进行梳理，然后对实际案例进行分析，对其现状和存在的问题进行研究，再找出相关问题产生的原因，最后提出改进建议”的思路。重点探讨甘肃水投榆中供水公司（以下简称：榆中水投），在水务发展信息化转型的驱动下，企业如何做好服务营销，借助智慧水务平台提供全面、优质、快速、便捷的供水服务，来满足客户的供水需求。首先，对智慧水务和7Ps服务营销的理论内容进行了系统地论述，之后使用 PEST分析法、波特五力分析模型和SWOT分析法，对榆中水投的营销环境展开了分析，对企业服务营销当前的现状及营销环境进行了分析，并利用对客户投诉数据的分析，对企业服务营销策略中存在的问题以及产生问题的原因展开了深入的论述，就文中所总结出的各种问题提出了相关的改进办法，最后从依托互联网+技术支撑，搭建公共关系渠道，加大财务资金投入，推动企业文化发展四个方面提出保障措施。

对于榆中水投供水服务存在问题，文章分析了智慧水务对服务营销的重要作用，探讨了智慧水务在供水服务营销环节的有效应用，为榆中水投在数字化转型的背景下针对不同的问题，如何提升服务能力给出了相应的解决方案，以提高榆中水投的服务营销能力，并对面临相似问题的水务行业提出了可供借鉴的对策。

Tap water is a special commodity with a public service nature and has a wide audience. Water supply enterprises, as enterprises responsible for residential water use, are state-owned enterprises in nature. In recent years, with the reform of the water supply industry system, water supply enterprises have emphasized the unity of social and economic benefits in carrying out water supply management. To achieve this, enterprises need to constantly change their internal management, optimize their management level through digital transformation marketing management strategies. In the context of the rapid development of Internet technology, integrating digital technology into water supply enterprises to optimize water supply service strategies is a positive response to the development of the era and an important measure to meet the needs of residents for water services.

The research framework of this article follows the idea of "first sorting out theories, then analyzing actual cases, studying their current situation and existing problems, then identifying the causes of related problems, and finally proposing improvement suggestions.". Focusing on Gansu Water Investment Yuzhong Water Supply Company (hereinafter referred to as "Yuzhong Water Investment"), how enterprises can do a good job in service marketing and provide comprehensive, high-quality, fast, and convenient water supply services through the intelligent water platform to meet customers' water supply needs. Firstly, the theoretical content of Smart Water and 7Ps service marketing was systematically discussed. Then, using PEST analysis, Porter's Five Forces Analysis Model, and SWOT analysis, the marketing environment of Yuzhong Water Investment was analyzed, the current situation and marketing environment of enterprise service marketing were analyzed, and customer complaint data were analyzed, This paper discusses the defects in the service marketing strategy of enterprises and the causes of the defects in depth, puts forward relevant improvement measures for various problems summarized in the article, and finally puts forward safeguard measures from four aspects: relying on Internet plus technology support, building public relations channels, increasing financial investment, and promoting the development of corporate culture.

Regarding the problems existing in the water supply service of Yuzhong Water Investment, the article analyzes the important role of intelligent water in service marketing, discusses the effective application of intelligent water in the water supply service marketing process, and provides corresponding solutions for Yuzhong Water Investment to improve its service capabilities in the context of digital transformation, in order to improve its service marketing capabilities, The countermeasures for water industry facing similar problems are proposed for reference.