国际经济与贸易学院知识库

中国旅游业资源极其丰富，近年来产业规模持续扩大，新兴业态不断涌现，不仅成为讲好中国故事、展示“美丽中国”形象的无声名片，也是国民经济战略性支柱产业之一、促进经济平稳健康发展的重要引擎，在国际市场上引起广泛关注。但是传统以“风景观光”为主题的旅游业在众多国别的特色旅游竞争中尽显疲软，国际竞争力明显不足。产业融合是产业提质增效的有益选择之一。政策公文和学界研究均表明产业融合会对产业在国际市场上谋取更多话语权产生影响，因此，研究产业融合对产业国际竞争力的影响具备丰富的理论价值与较强的现实意义，有必要进行深入研究。

本文以中国旅游融合产业中的典型产业——医疗旅游为例，通过定量研究、对比分析法探究医疗业与旅游业融合对旅游业国际竞争力的影响以及人力资本水平在这一关系中的调节作用，最后为通过产业融合促进中国旅游业国际竞争力的提高提供相应的启示与建议。

本文第一章梳理产业融合、产业国际竞争力、二者间关系的相关文献，在此基础上，第二章主要介绍了产业融合与产业国际竞争力的基础理论，并就产业融合影响产业国际竞争力的作用机制进行分析，着重阐述人力资本水平在该影响过程中的调节作用。第三章描述了中国旅游业发展概况，并测度其国际竞争力，结果表明：中国旅游业基础设施建设逐渐完备，旅游规模趋于扩大，但其国际竞争力偏弱，不具备竞争优势，亟待优化与提升。同时，旅游产业融合趋势较为明朗，特色旅游融合产业不断涌现，医疗旅游即为代表产业之一。第四章使用定量方法研判医疗业与旅游业的耦合协调水平，发现中国医疗业与旅游业平均耦合协调水平较高，且已进入协调发展阶段，说明中国医疗业与旅游业融合潜力较为突出。各省份两产业耦合协调水平差异较大，大致呈现从东南地区向西北地区降低的发展态势。基于以上分析，第五章实证检验医疗业与旅游业融合发展是否提升了中国旅游业国际竞争力，以及人力资本水平在二者关系中的调节效应，结果表明：医旅融合对旅游业国际竞争力呈现倒“U”型的非线性影响，且人力资本水平在这一过程中发挥正向调节作用。第六章则根据实证结果提出相应的政策建议。

作为学界关注度较高的前沿性热点，产业融合和产业国际竞争力的研究成果相对丰富，但将二者连接起来的系统性研究较少，本文从理论角度分析了二者之间的作用机制，并以中国医疗旅游融合产业为例进行实证研究，从而为通过产业融合促进中国旅游业国际竞争力的提升提供更多的政策建议和经验借鉴。

China's tourism industry is rich in resources. In recent years, the scale of the industry has continued to expand, and new forms of business have emerged. It has not only become a silent name card to tell China's stories well and show the image of "beautiful China", but also become one of the strategic pillar industries of the national economy and an important engine to promote the steady and sound development of the economy, attracting wide attention in the international market. However, the traditional tourism industry with the theme of "scenic sightseeing" is weak in the competition of many countries' characteristic tourism, and its international competitiveness is obviously insufficient. Industry integration is one of the beneficial choices to improve the quality and efficiency of industries. Policy documents and academic research both show that industry integration will have an impact on the industry to seek more discourse power in the international market. Therefore, studying the impact of industry integration on the international competitiveness of the industry has rich theoretical value and strong practical significance, and it is necessary to conduct in-depth research.

This paper takes medical tourism, a typical industry in China's tourism integration industry, as an example, explores the relationship between the integration of medical tourism and the international competitiveness of tourism industry, the moderating role of human capital level in this relationship through quantitative research and comparative analysis, and finally puts forward corresponding enlightenment and suggestions for promoting the international competitiveness of tourism industry through industry integration.

The first chapter of this paper reviews the relevant literature on industry integration, industry international competitiveness and the relationship between the two. The second chapter mainly introduces the basic theory of industry integration and industry international competitiveness, and analyzes the mechanism of industry integration affecting industrial international competitiveness, focusing on the moderation of human capital level in the process. The third chapter describes the general situation of China's tourism development, and measures its international competitiveness. The results show that the infrastructure construction of China's tourism industry is gradually complete and the tourism scale tends to expand, but its international competitiveness is weak and does not have competitive advantages, which urgently needs to be optimized and improved. At the same time, the trend of tourism industry integration is relatively clear, and the characteristic tourism integration industry is constantly emerging, and medical tourism is one of the representative industries. The fourth chapter uses quantitative methods to analyze the coupling and coordination level of the medical industry and tourism industry, and finds that the average coupling and coordination level of China's medical industry and tourism industry is relatively high, and has entered the stage of coordinated development, indicating that the integration potential of China's medical industry and tourism industry is relatively prominent. The coupling and coordination levels of the two industries vary greatly in each province, showing a development trend of decreasing from the southeast region to the northwest region. Based on the above analysis, Chapter five empirically tests whether the integration of China's medical industry and tourism industry has improved the international competitiveness of tourism industry, as well as the moderating effect of human capital level in the relationship between the two. The results show that medical tourism integration has an inverted "U" shape nonlinear impact on the international competitiveness of tourism, and the level of human capital plays a positive role in this process. The sixth chapter puts forward corresponding policy recommendations according to the empirical results.

As a cutting-edge hotspot with high academic attention, there are relatively abundant research results on industry integration and industry international competitiveness, but there are few systematic studies linking the two. This paper analyzes the mechanism between the two from a theoretical perspective, and makes an empirical study by taking China's medical tourism as an example, so as to provide more policy suggestions and experience for promoting the international competitiveness of China's tourism industry through industry integration.