商务传媒学院知识库

电竞产业是以电子竞技运动为核心，联合体育产业、文化产业和传媒产业所衍生的新兴产业，具备强劲的经济效益和广泛的社会效益。《英雄联盟》是近年来我国电竞产业发展最为迅速也是最具潜力的代表电竞项目之一，丰富的游戏体验，沉浸的线下互动以及别样的电竞文化俘获了大批受众及市场，早年间看似不入流的电竞产业正迸发着新的活力。

本文以电竞游戏《英雄联盟》为研究对象，以斯图亚特·霍尔的文化循环理论为研究框架，采用文献研究法、案例研究法、对比研究法等方法研究《英雄联盟》的内容生产与传播特征，发掘电竞产业的内容生产与传播路径，分析我国电竞产业发展中的不足之处，并据此提出我国电竞产业可持续发展的建议，以期为我国电竞产业的内容生产与传播路径提供有价值的参考。

本文研究内容分为以下四个部分：第一部分，梳理我国电竞产业的发展现状，介绍我国电竞产业的发展现状及特点。第二部分，文章将具体分析《英雄联盟》在文化循环视角下的表征、认同、生产、消费、规则各环节的具体释义及文化循环发展特征。指出《英雄联盟》及其所映射的我国电竞产业通过文化循环过程所展现的文化内涵与生产传播特征，进而表现我国电竞产业的内容生产与传播所具备的广泛经济效益及文化特色。第三部分，分析说明当前我国电竞产业内容生产传播存在自主创新能力不足、传播渠道匮乏、电竞职业运营监督体系不完善、电竞生态环境堪忧及政策扶持力度较弱等问题。第四部分，就我国电竞产业的内容生产与传播中的现存问题提出引导各类媒体对电竞产业进行科学的解读与报道、各级政府部门持续做好政策扶持、扎根本土，打造具备本国特色的游戏IP及产业文化、加强电竞传播生态治理、完善电竞赛事及电竞俱乐部的监督管理的文化循环发展建议。

本文以文化循环理论为切入点，结合产业经济学相关理论对我国电竞产业的内容生产与传播进行全面而系统的剖析研究，同时立足本土生产与传播特色，对文化循环理论进行新颖的解读与分析，这是本文的研究创新所在。

关键词：文化循环 电竞产业 大众化生产与传播 《英雄联盟》

Esports industry is an emerging industry with esports as the core, which is derived from sports industry, cultural industry and media industry. It has strong economic benefits and extensive social benefits. In recent years, League of Legends is one of the representative esports projects with the fastest development and the most potential in China's esports industry. Its rich game experience, immersive offline interaction and different esports culture have captured a large number of audiences and markets. In the early years, the esports industry which seemed to be out of the flow is bursting with new vitality.

This paper takes the esports game "League of Legends" as the research object, takes Stuart Hall's cultural cycle theory as the research framework, adopts the literature research method, the case study method, the comparative research method and other methods to study the content production and communication characteristics of "League of Legends", explores the production and communication path of esports industry, and analyzes the shortcomings in the development of Chinese esports industry. This paper also puts forward some suggestions on sustainable development of Chinese e-sports industry, so as to provide valuable reference for content production and communication path of Chinese e-sports industry.

This paper is divided into four parts: First part, the development status of Chinese e-sports industry, and the development status and characteristics of Chinese e-sports industry. In the second part, the article will specifically analyze the specific interpretation and the characteristics of the development of the cultural cycle in the aspects of representation, identification, production, consumption and rules of League of Legends from the perspective of cultural cycle. It points out the cultural connotation and production communication characteristics of "League of Legends" and its mapping to Chinese esports industry through the cultural cycle process, and then shows the extensive economic benefits and cultural characteristics of content production and communication of Chinese esports industry. The third part analyzes and explains the existing problems in the content production and communication of Chinese e-sports industry, such as lack of independent innovation ability, lack of communication channels, imperfect e-sports professional operation supervision system, worrying ecological environment of e-sports and weak policy support. The fourth part, in terms of existing problems in content production and communication of Chinese e-sports industry, proposes to guide all kinds of media to scientifically interpret and report the e-sports industry, and government departments at all levels continue to do a good job of policy support and take root in local areas. It is suggested to create a game IP and industrial culture with national characteristics, strengthen the ecological governance of e-sports communication, and improve the supervision and management of e-sports events and e-sports clubs.

This paper takes the cultural cycle theory as the entry point and combines the relevant theories of industrial economics to conduct a comprehensive and systematic analysis and research on the content production and communication of Chinese e-sports industry. At the same time, based on the characteristics of local production and communication, the author makes a novel interpretation and analysis of the cultural cycle theory, which is the research innovation of this paper.

Keywords：Cycle of culture; The esports Industry; Mass production and dissemination;League of Legends