商务传媒学院知识库

近年来，短视频在我国呈井喷式发展，给传统媒体带来了前所未有的冲击和挑战。电视民生新闻节目作为当下我国主流新闻节目的重要组成部分，同样面临着转型的困惑与挑战。短视频是当下主流媒体转型中内容呈现、表达方式转换的集中体现，“河南民生频道小莉帮忙”节目入驻快手短视频后，通过内容的精准分发掌握了流量密码，在大众参与新闻生产的同时，进一步培养了粉丝的忠诚度并借助粉丝经济进行创收盈利，在同类电视民生新闻中具有典型性。

本研究由五个部分组成：第一部分笔者通过采用文献研究法，采用citespace软件和科学知识图谱方法梳理了当下我国电视民生新闻节目的发展现状以及“河南民生频道小莉帮忙”节目的研究现状，把握电视民生新闻节目在我国本土环境下的发展路径和转型思路；第二部分对我国电视民生新闻发展现状进行了梳理，选取了当下具有代表性的几档民生节目，对其遇到的问题和挑战进行了简要分析；第三部分笔者通过选取“河南民生频道小莉帮忙”快手号作为自己的研究对象，通过类目构建对“小莉帮忙”节目进行内容生产分析，从发布要素、内容文本、视觉元素、听觉元素等方面对“小莉帮忙”节目对其进行分析；第四部分是基于前面对其内容生产分析的基础上，总结概括我国电视民生新闻节目内容生产的优势与问题所在，其优势主要为：一是立足本地，辐射全省；二是选题来源多样化，报道领域广泛；三是构建核心品牌，强化受众认同；四是专业人士发声，受众信任感增强；五是坚持连续性报道，一帮到底。第五部分主要以“小莉帮忙”节目为例，对我国电视民生新闻节目在内容生产层面提出了一些优化建议。

In recent years, short video has developed well, making traditional media face unprecedented impact and challenge. The television livelihood news, as an important part of the news program in our country at present, also faces the confusion and challenge of transformation. Short video is the concentrated embodiment of content presentation and expression mode transformation in the current mainstream media transformation. After the program "Xiao Li Help from Henan Minsheng Channel" entered Kuaishou short video, it mastered the traffic password through accurate distribution of content. While the public participated in news production, it further cultivated the loyalty of fans and made profits with the help of fan economy. It is typical in similar TV livelihood news.

This study is composed of five parts: In the first part, by using the literature research method, the author combs the current development status of TV people's livelihood news program in our country and the research status of "Xiao Li Help Henan people's livelihood Channel" program, grasps the development path and transformation thinking of TV people's livelihood news program in our local environment; The second part summarizes the development status of Chinese TV livelihood news, selects several representative livelihood programs, and briefly analyzes the problems and challenges they encounter. In the third part, the author selects the Kuaishou number of "Xiao Li Help from Henan Minsheng Channel" as his research object, analyzes the content production of "Xiao Li Help" program through the construction of categories, and analyzes "Xiao Li Help" program from the aspects of release elements, content text, visual elements, auditory elements, etc. The fourth part is based on the analysis of the content production, summarizes the advantages and problems of the content production of television people's livelihood news programs in our country, its advantages are mainly: first, based on the local, radiate the province; Second, the source of the topic is diversified and the reporting field is wide. Third, build the core brand, strengthen the audience identity; Fourth, the voice of professionals enhances the trust of the audience; Fifth, adhere to continuous reporting, a gang to the end. The fifth part mainly takes "Xiao Li Help" program as an example, puts forward some feasible optimization strategies to Chinese TV livelihood news program.