MBA教育中心知识库

国有投资公司是服务国家战略、优化国有资本布局、提升产业竞争力的重要力量。作为国有资本经营机构，不仅要在国资监管部门的指导下做好国有资产保值增值，而且要独立制定企业经营策略，适应市场的竞争要求。因此，研究国有投资公司的发展战略，提高专业化运营能力具有重要意义。

郑州市产业投资集团自成立以来，成功支持了郑州市重大项目和各类产业的发展。但公司成立时间短，在顶层设计上从未研究制定企业的发展战略，导致经营目标不清晰，核心竞争力不强，面对宏观经济环境变化产生的机遇与挑战，如何做好企业发展战略研究，帮助公司健康快速发展成为亟待解决的问题。

本文针对郑州市产业投资集团发展战略，运用PEST方法分析了公司所处的宏观外部环境，通过SWOT总结了自身存在的优劣势以及面临的市场机遇和威胁，作为市属唯一的国有投资公司，在面临郑州国家中心城市建设的重大历史发展机遇，自身存在资产规模小、信用评级低、市场化程度弱、功能定位不明确等发展劣势，应加快国有金融资本、产业资本的重组整合，实现金融、产业等关键要素的高效协同。在此分析基础上，制定出公司的发展战略以金融赋能、产融互动、产业投资为导向，以打造具有全国影响力的政府投资基金平台、国有金融资本运作平台及战略新兴产业投资平台为目标，采用多元化战略的总体战略，深入推进金融服务能力和产业投资能力的量质齐升，竞争战略以产业基金投资为引领，通过金融服务和产业园建设运营业务助力，推动形成产业引入、产业落地到产业服务的闭环生态链，有效提升金融资本服务实体经济水平，为推动郑州市产业转型升级和重大战略落地提供支撑和保障。同时为了确保该发展战略的有效实施，从建立管控系统提高业务协同性、完善组织系统强化组织凝聚力、优化人才系统激发员工创造性以及强化文化系统提高品牌影响力等四个方面提出具体的实施保障措施。

State-owned investment companies are an important force to serve the national strategy, optimize the distribution of state-owned capital and enhance industrial competitiveness. As a state-owned capital management organization, it is not only necessary to maintain and increase the value of state-owned assets under the guidance of the state-owned assets supervision department, but also to independently formulate enterprise management strategies to meet the requirements of market competition. Therefore, it is of great significance to study the development strategy of state-owned investment companies and improve their professional operation ability.

Since its establishment, Zhengzhou Industrial Investment Group has successfully supported the development of major projects and various industries in Zhengzhou. However, the company has been established for a short time, and has never studied and formulated its development strategy in the top-level design, resulting in unclear business objectives and weak core competitiveness. In the face of opportunities and challenges arising from changes in the macroeconomic environment, how to do a good job in enterprise development strategy research and help the company develop healthily and rapidly has become an urgent problem to be solved.

Aiming at the development strategy of Zhengzhou Industrial Investment Group, this paper uses PEST method to analyze the company's macro-external environment, and summarizes its strengths and weaknesses as well as the market opportunities and threats it faces through SWOT. As the only state-owned investment company in Zhengzhou, facing the major historical development opportunities of the construction of Zhengzhou National Central City, it has its own small asset size, low credit rating, and weak marketization Due to the development disadvantages such as unclear function orientation, the reorganization and integration of state-owned financial capital and industrial capital should be accelerated to achieve efficient coordination of key elements such as finance and industry. On the basis of this analysis, the development strategy of the company has been formulated, which is guided by financial empowerment, interaction between industry and finance, and industrial investment. The goal is to build a government investment fund platform with national influence, a state-owned financial capital operation platform, and a strategic emerging industry investment platform. The overall strategy of diversification strategy has been adopted to further promote the quality and quality of financial service capacity and industrial investment capacity. The competitive strategy is guided by industrial fund investment, With the help of financial services and industrial park construction and operation business, promote the formation of a closed-loop ecological chain of industrial introduction, industrial landing to industrial services, effectively improve the level of financial capital services to the real economy, and provide support and guarantee for promoting the industrial transformation and upgrading and major strategic landing in Zhengzhou. At the same time, in order to ensure the effective implementation of the development strategy, the implementation guarantee measures are proposed from four aspects: establishing a control system to improve business synergy, improving the organizational system to strengthen organizational cohesion, optimizing the talent system to stimulate employees' creativity, and strengthening the cultural system to improve brand influence.