作者李江
姓名汉语拼音Li Jiang
学号2020000012015
培养单位兰州财经大学
电话17797688429
电子邮件1559552130@qq.com
入学年份2020-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称新闻与传播
学科代码0552
授予学位新闻与传播专业硕士学位
第一导师姓名张金溪
第一导师姓名汉语拼音Zhang Jinxi
第一导师单位兰州财经大学
第一导师职称副教授
第二导师姓名周尚业
第二导师姓名汉语拼音Zhou Shangye
第二导师单位甘肃日报社
第二导师职称副总编辑
题名快手短视频中农村“土味喊麦”青年的身体叙事研究
英文题名Research on the Body Narration of Youth Called “Unfashionable Microphone Controller”in Rural Areas on Kwai Short Video
关键词快手 “土味喊麦” 青年 身体叙事
外文关键词Kwai ; Unfashionable Microphone Controller ; Youth ; Body Narrative
摘要

近年来,手应用在农村大面积推广,使得农村青年的身体成为快手最有力的叙事主体。当前农村青年土味喊麦实践在快手的紧密结合凭借“土味喊麦”式的表演活跃于快手构建的虚拟空间,构成农村土味喊麦青年的叙事身体。作为在虚拟空间的身体实践,土味喊麦式的身体展演激了农村青年的创作活力,拓宽了青年自我表达和获取利益的渠道。但鉴于内外部因素的制约,农村青年的身体实践走向失序,深陷困境之中。

本文基于身体叙事相关理论,结合案例分析法、内容分析法等研究方法对快手短视频创作青年的“土味喊麦”视频内容展开研究。以农村“土味喊麦”青年爆红的原因为切入点,进一步从农村“土味喊麦”青年的身体呈现、身体叙事在实践中存在的问题及原因、“土味喊麦”青年在短视频传播中的优化策略三个方面进行集中探讨。

研究发现,部分农村“土味喊麦”青年在快手短视频进行身体叙事时,自然健康的身体表演会带来正向价值的传播;而规训、异化的身体表演则会偏向低俗,带来如下问题:第一,农村“土味喊麦”青年的身体符号呈现异化第二,网络传播行为失范。第三,视频内容同质化鉴于此,本文认为,快手短视频用户要提升道德修养和审美观念;快手短视频平台需主动作为,加强自律;网信部门积极承担监管与引导双措并举的外部规制。同时也要看到,快手上农村“土味喊麦”青年的身体叙事,青年放在了更重要的位置。这也为我国农村可持续发展提供思考与启示如:要增强农村青年自觉自愿为乡村发展的意识,发展观众喜闻乐见的短视频产品让更多的人了解乡村

英文摘要

In recent years, the application of Kwai has been widely promoted in rural areas, making the body of rural youth the most powerful narrative subject of Kwai. At present, rural youth link the unfashionable microphone controllers in Kwai. They rely on performances in the virtual space, forming the narrative body of rural young unfashionable microphone controllers. As a physical practice, the performance like unfashionable microphone controllers has stimulated the creative vitality of rural youth and widened the channels for youth to express themselves and obtain benefits. However, due to the constraints of internal and external factors, The physical practice of rural youth has become disorganized and deeply trapped in difficulties.

Based on the related theories of body narrative, this paper studies youth's the video content of the unfashionable microphone controller in Kwai short video by combining case analysis, content analysis and other research methods. Taking the reasons for the popularity of rural young unfashionable microphone controller as the starting point, this paper further discusses the three aspects of rural young unfashionable microphone controller's body presentation, the problems and reasons of body narrative in practice, and the optimization strategies of rural young unfashionable microphone controller in short video dissemination.

According to research fingdings, when some rural young unfashionable microphone controllers perform their bodies in Kwai short videos, natural and healthy physical performances will bring about the spread of positive values. However, the disciplined and alienated physical performances will tend to be vulgar. It will bring the following problems: First, the physical symbols of rural young unfashionable microphone controllers show alienated. Secondly, the disorder of online communication . Thirdly, the homogenization of video content. In view of this, this paper believes that Kwai short video users should improve their moral cultivation and aesthetic concepts. Kwai short video platform needs to take the initiative to strengthen self-discipline. The network information department actively undertakes external regulations that combine supervision and guidance measures. At the same time, it should also be noted that is young people is put in a more important position among unfashionable microphone controllers in Kwai. This also provides thinking and inspiration for the sustainable development of rural areas in China. For example,it is necessary to enhance the awareness of rural youth to voluntarily contribute to rural development, develop short video products that are popular with audiences, and let more people understand rural areas.

学位类型硕士
答辩日期2023-05-27
学位授予地点甘肃省兰州市
语种中文
论文总页数79
参考文献总数59
馆藏号0005427
保密级别公开
中图分类号G21/151
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/33781
专题商务传媒学院
推荐引用方式
GB/T 7714
李江. 快手短视频中农村“土味喊麦”青年的身体叙事研究[D]. 甘肃省兰州市. 兰州财经大学,2023.
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