MBA教育中心知识库

      区域性股权交易市场作为我国多层次资本市场体系的重要组成部分，在促进区域经济发展、提升中小企业品牌形象等方面都有重要作用，但顶层制度设计方面的不完善，使其经营上表现出市场定位不明确、市场规模小、交易不活跃、交易制度不完善等问题。甘肃股权交易中心作为欠发达地区的区域性股权交易市场，在经营实践过程中存在的问题更加突出。深入研究甘肃股权交易中心的经营策略，有利于明确中心经营重点，提升中心自身的管理和服务能力，形成可持续发展的商业模式，为欠发达地区区域股权市场经营管理提供可供借鉴的思路。

      本文以甘肃股权交易中心为研究对象，从中心的经营现状着手，对经营策略存在的问题进行归纳总结，通过政策研究、宏观经济、服务对象分析、内外部资源分析和横向对比分析，提出中心应由企业融资交易为主的股权交易市场经营策略向综合服务的虚拟孵化器经营策略转变，在运营上应联合政府、银行、创投、管理咨询等第三方力量增强公司孵化服务能力，在培育、辅导企业的基础上开发投资、融资产品，实现服务产品和收入来源的多样化，从而摆脱现有经营困境，创造可持续发展的商业模式，切实提升甘肃股权交易中心专业服务能力和撮合股权交易能力。

      As an important part of our country's multi-level capital market system, the regional equity trading market plays an important role in promoting regional economic development and enhancing the brand image of small and medium-sized enterprises. However, the imperfection of the top-level system design leads to the problems such as market positioning is not clear, the market is small, transactions are not active, and the transaction system is not perfect. Gansu Equity Exchange Center, as a regional equity exchange market in underdeveloped areas, has more prominent problems in the process of operation and practice. An in-depth study of the business strategy of Gansu Equity Trading Center is conducive to clarifying the center's business focus, improving the center's own management and service capabilities, forming a sustainable business model, and providing ideas for the operation and management of regional equity markets in underdeveloped areas.

        This paper takes Gansu Equity Exchange Center as the research object, starts from the current situation of the center's operation, and summarizes the problems existing in the operation strategy, through policy research, macroeconomics, service object analysis, internal and external resource analysis and horizontal comparison analysis, proposes the business strategy of the equity trading market, which is mainly based on corporate financing transactions, has changed to the business strategy of virtual incubators with comprehensive services. In terms of operation, third-party forces such as the government, banks, venture capital, and management consulting should be combined to enhance the company’s incubation service capabilities. Develop investment and financing products on the basis of enterprises, realize the diversification of service products and income sources, so as to get rid of existing business difficulties, create a sustainable business model, and effectively improve the professional service capabilities of Gansu Equity Exchange Center and the ability to match equity transactions.