MBA教育中心知识库

随着教育培训行业发展如火如荼，资本涌入成倍增长，成人教育市场规模也随之不断扩大。目前，我国成人教育整体向着社会化、市场化、产业化和人性化等多元方向进行发展，越来越多的教培机构如雨后春笋不断出现。如何在众多教培机构中获得竞争优势，是各个教培机构所期望的。核心竞争力是区别于其他同类企业的市场竞争力，代表着一家企业独有的竞争能力，因此，基于企业内部和外部的发展视角找到可以提升核心竞争力的路径对于企业整体发展具有重要意义。

本文以尚贤教育作为研究案例，针对本案例企业核心竞争力的影响要素进行了识别，并对相关问题、原因和对策进行深入调查和研究。首先，综合分析了目前关于企业核心竞争力的理论流派，基于核心竞争力相关理论，结合当前教育培训行业发展状况，总结出人才、制度、动态能力、文化是影响教育培训行业核心竞争力的关键要素。其次，通过调查问卷分析了尚贤教育科技有限公司当前的发展现状，总结出该公司在此四大关键核心竞争力影响要素中存在的问题。最后，通过进一步地挖掘问题背后的原因，提出了富有针对性和建设性地改进对策，主要包括：（1）加强师资团队建设，具体包含“引人”、“育人”和“留人”三个方面；（2）建立健全师生课堂表现制度，让教师和学生受到激励更好地服务课堂；（3）建立学习型组织，提升企业动态能力；（4）建设先进企业文化，提升核心竞争能力。本研究旨在帮助尚贤教育科技有限公司探索出核心竞争力培育和提升的新路径，制定出更为全面、高效、务实的核心竞争力培育策略，助力企业实现健康、可持续发展。

With the development of education and training industry in full swing, the influx of capital increases exponentially, and the scale of adult education market also continues to expand. At present, adult education in China is developing towards socialization, marketization, industrialization and humanization, and more and more education and training institutions are springing up. How to gain competitive advantage among many education and training institutions is what each education and training institution expects. Core competitiveness is the market competitiveness different from other similar enterprises and represents the unique competitiveness of an enterprise. Therefore, it is of great significance for the overall development of an enterprise to find a path to enhance core competitiveness based on the internal and external development perspectives of the enterprise.

Through taking Shangxian Education as a case study, the identification of the keys of the core competitiveness of the case enterprises is researched, and an in-depth study on the problems, causes and countermeasures is also made in this paper . First of all, this paper comprehensively analyzes the current schools of theories about the core competitiveness of enterprises. Based on the relevant theories of core competitiveness and combined with the current development situation of education and training industry, it is concluded that talent, system, dynamic ability and culture are the key factors affecting the core competitiveness of education and training industry. Secondly, the analysis of the survey questionnaire of the current development status of Shangxian Education Technology Co., Ltd. is used to find the company's problems in the four key core competitiveness factors. Finally, through further digging the reasons behind the problems, proposed targeted and constructive countermeasures for improvement, mainly including: (1) strengthen the construction of teacher team, including "attracting", "educating" and "retaining" three aspects; (2) To establish and improve the classroom performance system, so that teachers and students are encouraged to better serve the classroom; (3) Establish a learning organization to enhance the dynamic capabilities of enterprises; (4) Build advanced corporate culture and enhance core competitiveness. This study aims to help Shangxian Education Technology Co., Ltd. explore a new path to cultivate and improve its core competitiveness, develop a more comprehensive, efficient and pragmatic strategy for core competitiveness, and help enterprises achieve healthy and sustainable development.