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农业科技信息的普及、农业技术的推广在农业发展中的作用重大，农业要走向现代化，迫切需要准确、及时、有效的科技信息作指导。在传统媒体时期，农业科普视频通常是电影制片厂、广播电视台等主流媒体制作，但是受到传统媒体内容单一、线性传播限制、互动性不足等短板的影响，传播效果相对较弱。自媒体时代下，随着传播话语权的下放，农业科普视频与短视频快速结合，形成具有体量小、内容生产和传播灵活的农业科普类短视频。作为自媒体和农业信息结合所衍生出的新形态，农业科普类短视频在内容生产上既要主动适应自媒体发展的要求，同时也要确保自身创作的质量。本研究以农业科普类短视频内容生产策略为研究对象，以在农业科普类短视频中处于头部位置的今日头条号“付老师种植技术团队”为分析目标，采用内容分析、深度访谈等综合方法，对“付老师种植技术团队”内容生产特征、机制以及传播特点等进行分析，并总结了该账号在内容生产方面存在的不足，包括内容视觉背景单一、内容缺乏趣味性、内容传播互动性不足、内容更新频率设置不科学等，针对这些问题，进一步聚焦农业科普类短视频的内容生产，提出了立足内容类型，提升内容质量、优化传播平台，搭建内容传播矩阵、打破单一“大棚”背景，营造乡村记忆、联合区域政府，促进技术转化等策略，为“付老师种植技术团队”内容生产策略的优化提供相关建议和指引，同时也为其他农业科普类短视频内容生产提供可行的参照。

The popularization of agricultural science and technology information and the popularization of agricultural technology play an important role in agricultural development, agricultural modernization, urgently need accurate, timely and effective scientific and technological information as guidance.In the period of traditional media, agricultural popular science videos are usually produced by mainstream media such as film studios, radio and television stations. However, influenced by the shortcomings such as single traditional media content, linear communication restrictions and lack of interaction, the communication effect is relatively weak.In the era of "we-media", with the decentralization of the right of communication power, agricultural science video and short video are quickly combined to form short agricultural science videos with small volume and flexible content production and communication.As a new form derived from the combination of we-media and agricultural information, short videos of agricultural science popularization should not only actively adapt to the requirements of we-media development in content production, but also ensure the quality of their own creation.Considering the production strategy of short video content in the agricultural popular science category, With Toutiao "Teacher Fu planting technical Team", which is at the head in the short videos of agricultural science popularization, Using comprehensive methods such as content analysis and in-depth interviews, Analyze the content production characteristics, mechanism and communication characteristics of "Teacher Fu's planting technical team" content, It also summarizes the shortcomings of the account in content production, Including the single visual background of content, lack of interest in content, lack of interactivity of content communication, the setting of content update frequency is not scientific, For these problems, Further focus on the content production of short videos of agricultural popular science category, Based on the content type, Improve content quality and optimize communication platforms, Build a content communication matrix, break a single "greenhouse" background, Create rural memory, unite with regional governments, Strategies such as promoting technology transformation, Provide relevant suggestions and guidance for the optimization of the content production strategy of "Teacher Fu planting technical team", At the same time, it also provides a feasible reference for the production of other agricultural science short video content.