MBA教育中心知识库

教育在推动社会进步、实现民族振兴方面有着重要的作用。新时期趋势下，伴随着经济社会全面进步、国民发展水平全面提升、社会主义现代化建设加快，对国民教育和终身学习方面提出了更高的要求与目标。职业教育培训行业经历几十年的快速发展后，对品牌度、集中化、专业化等方面都提出了全新的要求。基于此情况，国内大型职业培训机构对于其企业战略管理的研究越来越重视，而与之相反的是，关于职业培训类小微型企业的战略管理研究则相对稀少。本文立足于兰州市场，重点剖析本地职业培训类小微型企业的发展战略。

甘肃高科职业培训学校成立于2014年，是一家主要从事财务会计类、计算机技术类、学历提高、司法考试辅导等系列职业培训的小微型职业培训公司。在当前新冠疫情影响中国整体经济形势的情况下，甘肃高科职业培训学校未来如何在激烈的竞争中取得先机？如何体现出学校的专业程度、品牌知名度？如何实现学校的连锁经营？这些问题与甘肃高科职业培训学校的发展战略息息相关。

本文首先通过对甘肃高科职业培训学校内部资源与能力进行分析，来对具有的优势、劣势进行明确，在此基础上运用波特五力模型、PEST分析工具等，来对当前所面临的威胁、机遇进行掌握。基于甘肃高科职业培训学校当前的内外部环境现状，本文在经过SWOT态势分析之后，通过QSPM矩阵进行评价选择，进而制定出具有针对性、可行性的发展战略，经过全方位、多角度的衡量后最终确定为密集增长型战略。最后，以学校内部资源和人力资源管理两方面为基础，为高科职业培训学校设计出与其发展战略相对应的实施策略和保障手段。期望通过全文的研究，能够为其他行业内的小微型企业制定发展战略提供相应的借鉴作用。

Education is an important cornerstone to realize national rejuvenation and promote social progress. With the trend of the new era, the reform and opening up, the socialist modernization, the improvement of the national all-round development level, and the overall economic and social progress have put forward new and higher requirements for national education and learning. In the meantime, after decades of rapid development, the vocational education and training industry has new requirements for specialization, centralization and brand degree. However, the current research on strategic management is mostly aimed at large-scale educational institutions, while the research on small and micro enterprises in vocational education is relatively scarce. Based on the Lanzhou market, this paper focused on the analysis of the development strategy of small and micro enterprises in local vocational education.

Founded in 2014, Gansu Hi-Tech Vocational Training School is a small and micro enterprise of vocational training, which is mainly engaged in a series of training such as financial accounting, computer science, academic qualification promotion, judicial examination counseling, etc. With today’s increasingly fierce competition in China’s vocational education and training industry, vocational training has been developing towards specialization and centralization, while Gansu Hi-Tech Vocational Training School is still in a relatively weak stage. What should it do to gain a foothold in the fierce competition? What should it do to develop in the direction of specialization, branding and chain operation? These are the important development strategy issues of Gansu Hi-Tech Vocational Training School.

This paper first analyzes the internal resources and capabilities of Gansu Hi-Tech Vocational Training School, and then uses PEST analysis tools and Porter's Five Forces Model to understand the opportunities and threats it is facing. Based on the current situation of internal and external environment of Gansu Hi-Tech Vocational Training School, after SWOT situation analysis, this paper evaluates and chooses through QSPM matrix, and formulates an overall development strategy matching the current actual situation, that is, growth-oriented strategy. Finally, based on the internal resources and human resources management of the school, it designs the implementation strategies and security means corresponding to its development strategy for the high-tech vocational training school. This study provides a theoretical basis and practical guidance for the development strategy of other small and micro enterprises in the same industry, which has a certain practical significance.