MBA教育中心知识库

物流业历经六十余年的蓬勃发展，如今已向一体化前进，而它更是引起了社会各界人士的关注，让越来越多发展势头迅猛的企业加入竞争。面对激烈的市场竞争，传统物流企业如何提高竞争能力并且保障其能够继续运营是他们首先要处理的事情。因此企业首先应当在战略制定上加以规划，并选择恰当的实施方法。

本文重点探究甘肃国储物流有限责任公司的战略选择。在这几年的运营中，该企业的销售类型也逐渐多样化，收入也在随之升高，并且对甘肃省粮食物资储备的发展做出巨大的努力。但是伴随市场的日益激烈该公司也有着较大的压力。企业内部出现存储设施过于陈旧、管理制度不健全、信息化水平低以及业务业态不高端等问题，这些都将对其发展产生直接的影响。物流企业只有将内部思想加以转换，并朝着现代化转型，才能在瓶颈期有所突破，并跟上发展步伐。但是该企业现阶段在转型和发展上还比较混乱不清。

为促进甘肃国储物流有限责任公司的发展，本文依据企业战略管理理论和战略理论，并利用PEST、五力模型、价值链等分析工具深入剖析该公司的内部环境和外部环境，进而结合SWOT、QSPM工具来剖析该公司现阶段所处的优势、劣势、机会以及威胁等，最终根据这些结果选择适合公司发展的战略。在进行调查问卷及采访后，公司的发展前景、任务以及最终目标得以确定，并将总体战略提及出来，即：横向一体化和纵向一体化；业务战略是以差异化和聚焦为主；职能层战略则是侧重开发市场、扩大品牌、开发人资等。同时在组织结构、运营管理制度、管理控制财务、管理人资、仓储资质、战略合作联盟、信息化建设、宣传公司等这几点上有了更强的保护办法，保证顺利开展和运行甘肃国储物流有限责任公司的战略。

After more than 60 years of development, logistics industry has entered the stage of integrated development.It has attracted the attention of people from all walks of life, and attracted many excellent enterprises to participate in the market competition. In the face of fierce market competition, traditional logistics enterprisesHow to improve their competitiveness and ensure that they can continue to operate is the first thing they have to deal with. For enterprises, it is very important to choose the right enterprise strategy and formulate clear development goals and target implementation paths.

This paper studies the strategic choice of Gansu Guochu Logistics Co., Ltd.. After nearly ten years of development, the company's business types continue to enrich, business income continues to increase, to support the development of gansu province food supplies reserve has made a certain contribution. However, the company is also facing increasingly fierce market competition. The adverse factors that restrict its development are also more and more obvious, such as Storage facilities are too old, management system is not sound, low level of information and not high-end business, which will have a direct impact on its development. Logistics enterprises can break through the bottleneck period and keep up with the pace of development only by transforming their internal thoughts and turning to modernization.

In order to promote the better development of  Gansu Guochu Logistics Co., Ltd., this paper, under the guidance of enterprise strategic management theory and development strategy theory, firstly analyzes the external environment and internal environment of Gansu Guochu Logistics Co., Ltd. , using PEST, five forces model, value chain and other analytical tools. Then, SWOT and QSPM tools are used to summarize and quantitatively evaluate the company's internal strengths, weaknesses and opportunities as well as threats and so on, finally according to these results to choose the strategic approach for the development of the company. After conducting questionnaires and interviews, the company’s development prospects, tasks and ultimate goals were determined,and the overall strategy with horizontal integration and vertical integration as the core, the business strategy with differentiation strategy and focus strategy as the main, and the functional strategy with market development, brand promotion, and human resources development as the main. In the organizational structure, operation and management system, management and control of finance, management of human resources, warehousing qualifications, strategic cooperation alliance, information construction, publicity company,enterprise publicity and other eight aspects of the guarantee measures, so that the strategy of Gansu State Storage logistics Co., Ltd. can be implemented smoothly.

It is hoped that this study can help Gansu Guochu Logistics Co., Ltd. achieve to achieve development, and at the same time provide reference for other state storage logistics enterprises to make strategic choices.