商务传媒学院知识库

  本研究针对当下社交媒体倦怠现象产生的原因，以及社交媒体倦怠对于用户媒介使用行为的影响进行研究。结合使用与满足以及戈夫曼拟剧理论，通过深度访谈与问卷调查相结合的方法，提出了社交媒体倦怠的影响因素以及倦怠用户媒介使用行为变化的模型，并通过理论与实证研究相结合的方式，验证平台技术、用户个人、虚拟社交环境对社交媒体倦怠的影响，观察社交媒体倦怠下用户的触媒习惯会发生什么变化。通过分析验证最终发现媒介平台的信息过载、社交过载、隐私泄露以及用户感知因素、虚拟社交环境因素是引起用户产生社交媒体倦怠的主要原因，并发现社交媒体倦怠情绪对用户的媒介使用行为有直接影响，具体表现为潜水行为、忽略与屏蔽行为、转移与退出行为、忍耐行为。最后将回收的数据进行总结梳理，对调查的结果进行分析，探讨社交媒体倦怠的具体原因及影响，帮助平台与用户全面认识社交媒体倦怠这一现象，对社交媒体平台及用户提供相关建议，以便于平台与用户建立良好的互动机制。

  This study focuses on the causes of social media burnout and the impact of social media burnout on users' media use behaviors. Used in combination with satisfy and gove drama theory, through in-depth interviews and questionnaire survey method of combining the, puts forward the influence factors of social media is tired and tired medium of users using the model of behavior change, and through the way of combination of theory and empirical research, validation platform technology, users' personal, virtual social environment influence on social media is tired, Observe what happens to users' catalytic habits when social media burnout occurs. Through analysis and verification, it is found that information overload, social overload, privacy disclosure, user perception factors and virtual social environment factors are the main causes of users' social media burnout, and it is found that social media burnout has a direct impact on users' media use behavior. The specific manifestations are diving behavior, ignoring and shielding behavior, transferring and withdrawing behavior, and endurance behavior. Finally, the collected data will be summarized and sorted out, and the results of the survey will be analyzed to explore the specific causes and impacts of social media burnout, so as to help platforms and users fully understand the phenomenon of social media burnout, and provide relevant suggestions to social media platforms and users, so as to establish a good interaction mechanism between platforms and users.