商务传媒学院知识库

我国农村电子商务随着信息化时代的变化而飞速发展，农村电商已经逐渐成为地方政府发展农村经济的重要支柱。为了全方位贯彻乡村振兴的工作，各级地方政府也陆续出台了推动农村电子商务发展的相关政策。但各省、各地的经济发展状况、农产品流通情况又各为不同，地方政府在推动农村电商发展过程中要结合实际、因地制宜，切实带动农村经济发展。甘肃省陇南市成县的农村电子商务虽然成为甘肃省电商发展的楷模，但各项基础都很薄弱，只有依靠政府推动，加大政策扶持，加强政府引导，有效发挥政府作用，才能推动农商电商快速发展。

习总书记说过“民族要复兴，乡村必振兴”，实现中华民族伟大复兴的基础便是让农村先富强起来。陇南市的电商扶贫政策从出台到贯彻落实都取得了良好的成绩，先后被国务院扶贫办和甘肃省扶贫办授予“全国电商扶贫示范市”、“全省电商扶贫示范市”的荣誉称号，成为了其他落后地区电商的楷模。但脱贫不仅如此，只有不断增强县域经济的实力、扩大招商广度和改善制度、提高居民收入和生活水平以及提高政府财政收入，才能更好的脱贫减贫为成县的电商打下深厚的基础。

陇南市的生态环境优美、农产品资源丰富、自然环境优越，其脱贫工作和电商发展虽取得了一定的进展，但还是在很多方面遭遇到瓶颈和挫折，比如山大沟深、交通不便、农村地区人均文化水平低、农村物流点不健全、外出打工的中青年居多、能真正了解和从事农产品电商行业者较少等等，这些都限制了陇南市农产品电商以及县域经济的发展。

本文将个案分析法与卷调查法相结合，对陇南市电商发展状况进行了分析和总结，区分利弊，出发展障碍后对陇南市及其他贫困地区的农产品电商发展提供一定的指导建议和解决思路。

With the rapid development of China's rural e-commerce in the information age, rural e-commerce has gradually become an important pillar for local governments to develop rural economy. In order to comprehensively implement the work of rural revitalization, local governments at all levels have also issued relevant policies to promote the development of rural e-commerce. However, the economic development and circulation of agricultural products vary from province to province. In the process of promoting the development of rural e-commerce, local governments should combine the actual situation and take measures according to local conditions to effectively drive the development of rural economy. Although the rural e-commerce in Chengxian County, Longnan City, Gansu Province has become a model for the development of e-commerce in Gansu Province, all the foundations are very weak. Only by relying on the government to promote, increase policy support, strengthen government guidance, and effectively play the role of the government can we promote the rapid development of rural e-commerce.General Secretary Xi once said, "If the nation is to be revitalized, the countryside must be revitalized." The foundation for the great rejuvenation of the Chinese nation is to make the countryside prosperous and strong first. Longnan's e-business poverty alleviation policies have achieved good results from the introduction to implementation. It has been awarded the honorary titles of "National E-business Poverty Alleviation Model City" and "Provincial E-business Poverty Alleviation Model City" by the Poverty Alleviation Office of The State Council and the Poverty Alleviation Office of Gansu Province, and has become a model for e-business in other backward areas. However, poverty alleviation is not only that, only by constantly enhancing the strength of county economy, expanding the scope of investment and improving the system, improving residents' income and living standards, and improving government financial revenue, can poverty alleviation and poverty reduction lay a solid foundation for e-commerce in counties.

Longnan city has beautiful ecological environment, rich agricultural resources and superior natural environment. Although it has made some progress in poverty alleviation and e-commerce development, it still encounters bottlenecks and setbacks in many aspects. For example, the large gully is deep, the transportation is inconvenient, the average level of education in rural areas is low, the rural logistics points are not perfect, the majority of young and middle-aged people go out to work, and there are few people who can really understand and engage in the e-commerce of agricultural products. All these restrict the development of the e-commerce of agricultural products and the county economy in Longnan city.

In this paper, the case analysis method and volume investigation method are combined to analyze and summarize the development situation of e-commerce in Longnan City, distinguish the advantages and disadvantages, and provide certain guidance and suggestions and solutions to the development of e-commerce of agricultural products in Longnan City and other poor areas.