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“花儿”民歌是指流行于甘肃、青海、宁夏等地区，由汉、藏、回等多民族创作，用当地汉语方言来传唱的山歌。传统“花儿”是反映人们精神生活的重要载体，它承载着文化融合的印记。岷县“花儿”因曲调结构简练朴实而独树一帜，保持着“千年一调”的特色，相较于其他传唱区域更具有原生态的特点。另外岷县因历史地理原因，本地区有多种民间信仰，为传统依托于庙会而生的“花儿会”提供了充足的传播场域。在表现形式上，传统的岷县“花儿会”田野山川的互动演唱发展到更广阔的的官方举办的舞台上。“花儿”民歌发展与传媒技术进步息息相关，社会环境的变化也影响着民歌的传承，现代传播技术为民歌传承发展带了新的机遇和挑战。

传播学家詹姆斯·凯瑞提出的“传播的仪式观”，凯瑞从文化学的角度解读传播信息发出后对人的改变，强调通过传递文化信息，运用仪式化的文化形式将人们聚集在一起，达到集体认同和文化共享。“花儿”的传唱过程，体现着多民族参与，文化共享的特点。

本文运用实地调查法和无结构访谈的方法来获取资料，通过分析岷县“花儿”传唱过程中的参与者、传播方式、传播场域、仪式的规则等，得出岷县“花儿”演唱将人们聚在一起分享故事表达情感，实现个人自我表达和群体认同，更因为多民族参与传唱形成了民族文化交流和共享。现代传播技术的变迁为岷县“花儿”构建了新的媒介传播场域，丰富了歌手的自我表达空间，但无论传播方式如何变化岷县“花儿”都是当地民众表达交流情感，实现文化共享、身份认同的重要载体。另外，社会传播环境变迁导致岷县“花儿”传播面临新的挑战。最后，本文梳理总结岷县“花儿”传播中的困境，并根据现状尝试性地提出解决策略，希望能为岷县“花儿”保护传播传承有所助力。

 "Hua'er" folk songs refer to folk songs popular in Gansu, Qinghai, Ningxia and other regions, composed by Han, Tibetan, Hui and other ethnic groups, and sung in local Chinese dialects. The traditional "Hua'er"is an important carrier that reflects people's spiritual life, and it carries the imprint of cultural integration. Minxian "Hua'er" is unique because of its simple and simple tune structure. It maintains the characteristics of "one tune in a thousand years". Compared with other singing areas, it has the characteristics of original ecology. In addition, due to historical and geographical reasons in Minxian County, there are many kinds of folk beliefs in this area, which provides a sufficient dissemination field for the "Flower Fair" that traditionally relies on temple fairs. In terms of form of expression, the traditional interactive singing of mountains and rivers of the Minxian "Flower Club" has developed into a wider official stage. The development of "Hua'er" folk songs is closely related to the progress of media technology. Changes in the social environment also affect the inheritance of folk songs. Modern communication technology has brought new opportunities and challenges to the inheritance and development of folk songs.

   The "Ritual View of Communication" proposed by communication scientist James Carey, Carey interprets the changes to people after communication information is sent out from the perspective of cultural studies, emphasizing that through the transmission of cultural information, the use of ritualized cultural forms to bring people together , to achieve collective identity and cultural sharing.

   This paper uses the methods of field investigation and unstructured interviews to obtain data, and through the analysis of the participants, communication methods, communication fields, and ritual rules in the singing process of "Hua'er" in Minxian County, it is concluded that "Hua'er" in Minxian County Singing brings people together to share stories and express emotions, achieve personal self-expression and group identity, and more because multi-ethnic participation in singing has formed ethnic exchanges and cultural sharing. The changes of modern communication technology have brought new media communication fields for Minxian "Hua'er", but also brought development difficulties. This paper summarizes the difficulties in Minxian "Hua'er" communication, and proposes solutions according to the current situation. It is hoped that it will be helpful for the protection, dissemination and inheritance of "Hua'er" in Minxian County, and to inherit traditional culture and protect cultural diversity.