MBA教育中心知识库

随着中国4G、5G大发展以及中国通信行业的大变革，在十八大之后成立的中国铁塔股份有限公司成为了通信运营商寄望能通过低成本、高效率建设通信基站的新希望。但是在近年5G大发展时期从公司财报以及行业舆论来看，铁塔公司的增长存在一定阻力。本文运用公司战略管理等的相关知识和理论，对铁塔公司目前一体两翼业务进行分析；并探究在目前市场普遍增长的大环境下铁塔公司为何无法充分把外部增长转化成企业内部的增长。探寻中国铁塔可行的发展战略，并阐述了对中国铁塔的发展能对行业带来多少利好。

本文首先对目前中国国内铁塔产业的发展状况展开了研究，指出我国铁塔公司虽然成立较晚，但凭借自身铁塔数量的规模，快速成为全球规模第一的铁塔公司。通过分别对企业外部环境以及内部环境利用EFE和IFE进行关键要素分析进行分析，并运用SWOT矩阵分析确定铁塔公司的备选发展战略，然后使用QSPM为发展战略最终选定为多元化战略。为了强化多元化战略本文通过提出一系列措施：如巩固一体化业务、通过发展区域中心实现室分突破，打通高空天眼业务，通过新能源市场的开辟实现发展中的二次增长曲线的落实。然后提出，中国铁塔应该把握政策契机、主动拓展多元化业务。最后对铁塔公司的市场地位以及行业作用提出了未来发展的思考。

通过整个的研究过程，本文通过具体的材料定性分析以及问卷得到数据的定量分析结合给出了中国铁塔股份有限公司目前的发展战略以及发展战略的实施保障，对促进公司快速的发展有积极意义。同时，本文的研究也希望能为同行业或相关的企业在发展战略制订，提供相应的借鉴与参考。

With the great development of 4G and 5G in China and the great transformation of China's communication industry, China Tower Co., Ltd., which was established after the 18th National Congress of the Communist Party of China, has become a new hope for communication operators to build communication base stations with low cost and high efficiency. However, in the recent 5G development period, judging from the company's financial report and industry public opinion, there is a certain resistance to the growth of the tower company. This paper uses the relevant knowledge and theories of corporate strategic management, as well as the development needs of the tower industry and the two-wing business as the two main lines, to analyze the current strategy of the tower company, and analyze why the tower company cannot It is fully transformed into the growth momentum of the company, and a feasible development strategy is put forward, and it is explained how much the development of the tower company can bring to the industry.

This paper firstly studies the current development of China's domestic iron tower industry, and points out that although my country's iron tower company was established relatively late, it has quickly become the world's largest tower company by virtue of the scale of its own towers. By using EFE and IFE to analyze the key elements of the external environment and internal environment of the enterprise respectively, and using SWOT matrix analysis to determine the alternative development strategy of the tower company, and then using QSPM as the development strategy to finally select the diversification strategy. In order to strengthen the diversification strategy, this paper proposes a series of measures: such as consolidating the integrated business, realizing a breakthrough in room division through the development of regional centers and realizing the implementation of the developing secondary growth curve through the development of the new energy market. It is proposed that China Tower should seize the policy opportunity and take the initiative to expand diversified businesses. Finally, some thoughts are put forward on the market position of the tower company and the role of the industry.

Through the whole research process, this paper gives the current development strategy of China Tower and the implementation guarantee of the development strategy through the combination of qualitative analysis of specific materials and analysis of the data obtained from the questionnaire, which has positive significance for promoting the rapid development of the company. The research of this paper also hopes to provide corresponding reference and reference for the development strategy formulation of the same industry or related enterprises.