会计学院知识库

  医药行业是关系到国计民生的重要战略型产业，同时也被誉为“永远的朝阳行业”。但是随着近些年“互联网+”的不断深化,“互联网+医疗”等政策措施也相继实施，这种新环境将为传统医药企业带来巨大的冲击和挑战。公司为适应市场环境下的转变，就必须加强和完善公司的财务管理,而其最关键的部分就是营运资金的管理水平。所以，营运资金的优化管理和效率提升，越来越受到企业的关注。

  本文选择药品流通行业中的龙头企业九州通作为案例企业，从三维视角出发，结合层次分析法，对其营运资金管理绩效展开研究。首先，从总体上对九州通的具体经营情况展开分析。并通过资金规模、资金内部结构以及资金周转情况分析，来了解九州通目前的营运资金管理情况。其次，针对目前营运资金管理的绩效考核方法有一定的局限性，考虑从企业的获利能力、流动性水平以及资金风险的角度入手，根据企业营运资金在三个维度上的不同特征，合理选择能够体现其特性的评价指标。再次，借助层次分析法和三维分析法，通过搭建层次分析结构、对企业财务指标进行权重设计并赋值，进而完成对九州通营运资金管理绩效评价体系的构建。最后，将权重与数据两者加权相乘得到各分类的总得分，并从三个维度综合评价九州通的营运资金管理水平，通过对不同维度下存在问题的分析，进一步提出相应的优化措施，从而提高九州通企业的营运资金管理水平。

  The pharmaceutical industry is an important strategic industry related to the national economy and the people's livelihood. At the same time, it is also known as the "eternal sunrise industry". However, with the deepening of Internet plus in recent years, Internet plus medical care has been implemented in a series of policies and measures. This new environment will bring huge challenges and challenges to traditional pharmaceutical enterprises. In order to adapt to the changes in the market environment, the company must strengthen and improve its financial management, and the most critical part is the management level of working capital. Therefore, how to effectively improve the level of working capital management has become an urgent problem for enterprises to study and solve.

   This paper selects Jointown, a leading enterprise in the pharmaceutical circulation industry, as a case enterprise to study its working capital management performance from a three-dimensional perspective and combined with analytic hierarchy process. Firstly, it analyzes the specific operation of Jointown on the whole. Through the analysis of capital scale, internal structure and capital turnover, we can understand the current working capital management of Kyushu Tong. Secondly, in view of the limitations of the current performance appraisal method of working capital management, we should consider starting from the perspective of enterprise profitability, liquidity level and capital risk, and reasonably select the evaluation indicators that can reflect its characteristics according to the different characteristics of enterprise working capital in the three dimensions. Thirdly, with the help of analytic hierarchy process and three-dimensional analysis method, by building the analytic hierarchy process structure, designing and assigning the weight of enterprise financial indicators, and then completing the construction of Jointown working capital management performance evaluation system.   Finally, the weight and data are weighted and multiplied to obtain the total score of each category, and the working capital management level of Jointown is comprehensively evaluated from three dimensions. Through the analysis of the problems existing in different dimensions, the corresponding optimization measures are further put forward, so as to improve the working capital management level of Jointown enterprises.