| 英文摘要 | In the global environment of pursuing environmental protection and
green ecology, the development of new energy industry is the general
trend of global development. The development of new energy automobile
industry is an important way to transform the economic growth mode and
tap the new economic momentum in China. In recent years, the
automobile industry is facing great changes unseen in a century. The
wave of electrification and intelligence is surging, and new energy
vehicles and intelligent connected vehicles have received high attention.
During the two sessions in 2021, published in the national economy and
social development of the People's Republic of China 14 five-year plan
and 2035 vision program for the third, speed up the development of
modern industry system to consolidate in the real economy foundation,
new energy vehicles and smart (made) motors as promoting the core
competitiveness of a manufacturing. In addition, at present, China
advocates the new consumption concept, advocates the new driving force
of economic development, takes the new economic growth model, and
advocates the green circular economy. The promotion and progress of
circular economy are essential for promoting the construction of national
ecological civilization and realizing the sustainable development of the
country. The concept of green consumption has been deeply rooted in the
hearts of the people. At present, the state is also taking some special
actions and formulating certain plans to include green consumption in the
national "14th Five-Year plan" development plan, and has promulgated
some legal systems to promote green consumption under the premise of
strengthening the supervision of law enforcement. Recently, The State
Council issued the "Opinions on Accelerating the Establishment and
Improvement of green low-carbon Circular Economic System", indicatingthat it is expected to promote the production, circulation and consumption
system of green low-carbon circular development in 2025. Therefore, it
can be seen that the new energy industry is also a concrete manifestation
of the practice of the whole country's ecological concept.
In order to study the international operation and effect of new energy
vehicles, this paper makes a comparison between JAC Automobile, a
local brand in Anhui Province in southern China, and the dominant brand
of new energy vehicles in the United States. JAC is in the process of
overall transformation and upgrading, gradually transforming from a
simple fuel oil enterprise to a new energy vehicle enterprise. Tesla has
always been a major new energy vehicle enterprise. Through the analysis
of the development history and operating experience of these two
enterprises and their respective operating environment, the author finds
their respective advantages and disadvantages and similarities and
differences. In addition, it also analyzes the internationalization business
strategy from three perspectives: product matrix, target market and entry
mode. Through a series of indicators and empirical analysis methods to
analyze the operating performance of the two enterprises. To find their
own shortcomings, and summarize the development experience of Tesla,
a well-known foreign brand of new energy vehicles, to provide Reference
for Chinese enterprises and find business strategies that can help them
develop.
The core point of this paper is to convey that new energy is a
promising social resource in the current world, and new energy vehicles
are also the trend of the current national and even the world, and have
certain core competitiveness and value in the automobile industry. China
has made some achievements in the internationalization of new energy
vehicles through continuous efforts this year, but there is still a certain
gap with other developed countries or sub-developed countries in theworld. As a representative enterprise in China's new energy vehicles, JAC
New Energy Vehicle Company can not only represent the development of
a certain national industry, but also reflect the market prospects of China's
new energy vehicles. In addition, as the leader of new energy vehicle
companies in the world, Tesla's business model and internationalization
path are definitely better than Those of Chinese enterprises, thus
providing reference for the study of Chinese new energy vehicle
enterprises. On the basis of data collection and relevant literature review,
this paper draws an analysis conclusion by referring to the annual reports
of Tesla and JAC and related new energy vehicle industry. While finding
the operating advantages of the two enterprises, it also points out the
problems of the two enterprises, and encourages the enterprises to learn
from each other, give full play to their own advantages and make up for
their own shortcomings. JAC, a new energy vehicle enterprise with a
growing momentum in China, has put forward some suggestions to build
its own brand advantages and increase investment in innovation and
research in the future business process, constantly adapt to the
international market in the international operation, and adjust its own
international business strategy in the development. |
修改评论