国际经济与贸易学院知识库

随着我国市场体制的不断优化，我国企业不断发展壮大，成为全球市场中的重要力量，企业国际化也成为众多优秀企业的战略选择，其中格力电器自1998年提出国际化战略以来，经过二十多年的发展其在国际市场上的知名度越来越高，并且在我国众多的家电企业中，格力电器也是始终注重技术创新的一家企业。多数学者认为企业国际化会提高企业的绩效水平，但是很少有学者研究企业国际化是否会影响企业自身的技术创新能力。因此本文在现有学者研究的基础上，研究国际化程度对技术创新的影响。

本文以研究企业国际化对技术创新的影响为主线，综合运用文献研究法、实证研究法和单案例研究法，通过定性与定量分析，得出以下结论：第一，企业国际化主要通过商品出口产生的学习效应和对外直接投资产生的逆向技术溢出效应影响企业的技术创新；第二，企业国际化对技术创新水平具有显著的正向影响，同时研发人员占比和高管团队平均年龄会促进这一效果，企业想要在国际化过程中快速提升自身技术创新能力，需要企业综合实力的保障；第三，格力电器在国际化不断成熟的过程中，逐步形成了以“掌握核心科技”为核心，坚持人才自主培养，重视研发投入，引领行业标准，建立高标准技术研究院，寻求专利保护的技术创新策略。

本文根据研究结论，认为格力电器应该进一步细分产品市场，并加快多元化转型，重视线上渠道以提升企业的规模，促进研发国际化以提升企业的技术转化能力。另外结合格力电器的经验，认为其他家电企业应该制定合理的国际化战略，重视研发投入，建立人才队伍，提高自主创新能力，打造品牌文化。

With the continuous optimization of Chinese market system, Chinese enterprises continue to grow and become an essential part of the global market. Enterprise internationalization has also become the strategic choice of many outstanding enterprises. Among them, Gree Electric has become more and more famous in the international market after more than 20 years of development since it proposed its internationalization strategy in 1998. Among many household appliance enterprises in China, Gree Electric is also an enterprise that always focuses on technological innova-tion. Most scholars believe that the internationalization of enterprises will improve the performance level of enterprises, but few scholars study whether the internationalization of enterprises will affect the technological innovation ability of enterprises themselves. Therefore, on the basis of existing scholars' research, this paper studies the impact of international-lization on technological innovation.

This paper takes the study of the impact of enterprise international-lization on technological innovation as the main line, comprehensively uses the literature research method, single case study method and empirical research method, through qualitative and quantitative analysis, and draws the following conclusions: First, the internationalization of enterprises is mainly through commodity exports. The learning effect generated and the reverse technology spillover effect generated by foreign direct investment affect the technological innovation of enterprises. Secondly, the internationalization of enterprises has a significant positive impact on the level of technological innovation. At the same time, the proportion of R&D personnel and the average age of the senior management team will promote this effect. If enterprises want to rapidly improve their technological innovation capabilities in the process of inter-nationalization, they need to the guarantee of the comprehensive strength of the enterprise. Thirdly, in the process of continuous maturity of internationalization, Gree Electric has gradually formed a company with "mastering core technology" as the core, insisting on independent training of talents, attaching importance to R&D invest-ment, leading industry standards, establishing high-standard technology research institutes, and seeking patent protection. Technological Innova-tion Strategy.

According to the research conclusions, this paper believes that Gree Electric should further subdivide the product market, speed up the diver-sification transformation, pay attention to online channels to increase the scale of the enterprise, and promote the internationalization of research and development to enhance the technological transformation ability of the enterprise. In addition, based on the experience of Gree Electric, this paper suggests that other home appliance companies should formulate reasonable internationalization strategies, attach importance to R&D investment, build a talent team, improve independent innovation capabilities, and build brand culture.