MBA教育中心知识库

  当今社会企业之间的竞争日益激烈，而企业的核心竞争力也逐渐集中体现在人力资源管理方面。因此，如何能够吸引人才并且留住人才，已成为当下企业长久发展的重中之重。

  目前，大多数企业已经进入“管理更新”、“员工更新”、“思想更新”的“年轻化”时代，尤其是对于现代银行业，随着互联网金融的迅速发展，使得传统银行必须加快自己前进的步伐。在进行软硬件更新的同时，人力资源管理必将成为其迈向新阶段的重要一环，但是传统的激励策略和管理方式对于现代银行已存在明显的缺陷，因此，如何有效激励和管理员工，发掘其创造力、激发其工作潜能、调动其工作积极性、提升其忠诚度将是所有银行业人力资源管理亟待解决的问题。

  本文在已有相关文献的基础上，运用文献研究法、问卷调查法及经验总结法等研究方法，以兰州银行西固管理行员工为研究对象，分析了该银行员工激励策略的现状。并通过问卷调查的方法，从激励制度、绩效考核、培训提升、薪酬福利、沟通反馈五个方面寻找该银行现行激励策略中存在的问题。有针对性地提出了完善激励制度体系、细化绩效考核方案、创新培训机制、优化薪酬福利待遇、增强沟通反馈机制等相应地解决对策，同时建立有效的制度和组织保障措施，为此次激励策略的改进工作提供必要的支持。希望此次激励策略的改进研究能为兰州银行西固管理行及相关银行激励策略研究工作提供一定的借鉴和参考。

     Nowadays, the competition among social enterprises is increasingly fierce and the core competitiveness of enterprises is gradually focused on human resource management. Therefore, how to attract and retain talent people has become the focus of the long-term development of enterprises.

      Now, most enterprises have entered the "management update" "employees update", and "thought update" in this "young age”. Especially for the modern banking industry, with the rapid development of Internet financial make traditional Banks must accelerate the pace of progress, in the hardware and software with the new at the same time, human resources management has gradually become an important step towards to a new stage. Traditional incentive strategies and management methods have obvious defects for the modern banks. Therefore, how to effectively motivate and manage employees, explore their creativity stimulate their enthusiasm and potential for work, and enhance their loyalty of employees will be an urgent problem to be solved in human resource management of all banks.

      Based on the existing literatures,the paper adopts the methods of questionnaire survey, literature research and experience summary, and takes Lanzhou XiGu Bank Management Bank as a case study to analyze the current situation of the employee incentive strategy of the bank. And through the method of questionnaire survey, from the incentive system, performance appraisal, training and promotion, compensation and welfare, communication and feedback to find the existing problems in the bank's incentive strategy. Targeted proposed to improve the incentive system, refine the performance assessment scheme, innovation training mechanism, enhance communication mechanism, optimize welfare treatment and other corresponding solutions, at the same time establish effective system and organizational guarantee measures to provide corresponding assistance for the improvement of the incentive strategy. I hoped that it can provide some incentive strategy for LanZhou XiGu Bank and others.