Entrepreneurs are not a single individual, but form a group together with other members. They work together as a team and strive towards a common goal. However, team members do not rule out the possibility of conflict with each other, or even It can be said that the possibility of conflict is greater. If these conflicts cannot be dealt with in a timely and proper manner, the relationship between the entire team members will be broken and the joint venture cannot continue. Therefore, the management of conflicts in the entrepreneurial team is very important. This article takes Gome as the research object, conducts a case analysis of entrepreneurial team conflict management, combines relevant conflict theory knowledge, analyzes the causes and effects of Gome entrepreneurial team conflict, and proposes a solution strategy. First of all, it sorts out the history, causes and impacts of the conflicts between the entrepreneurial team of Gome. Secondly, a comparative analysis of the conflicts between Gome and other domestic private enterprises revealed new problems arising from Gome. Finally, it puts forward relevant solutions to the problems caused by the conflicts of the Gome's entrepreneurial team. With Huang Guangyu released from prison, Gome Electric is about to usher in the "Huang Guangyu 2.0 Era". The focus of Gome's management is how to manage team conflicts. The impact of entrepreneurial team conflicts is two-sided. After a conflict occurs, the key is how the company responds to the conflict. For the negative impact, the entrepreneurial team needs to be actively guided to avoid negative impacts and adverse consequences ; At the same time, it is necessary to use the power of positive influence to integrate the resources of the enterprise and give play to the effectiveness of the “1+1>2” team of the “Huang Guangyu 2.0 Era”. It is also expected to provide a reference for entrepreneurial teams that have similar problems.
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