Constraint Marketing Strategy Optimization Model under the Customer Segments

	Constraint Marketing Strategy Optimization Model under the Customer Segments
	Li, Jinlin
	2013
会议名称	International Conference on Management (ICM)
会议录名称	2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013)
页码	42-46
会议日期	JUL 21-23, 2013
会议地点	Jiujiang, PEOPLES R CHINA
出版地	LANCASTER
出版者	DESTECH PUBLICATIONS, INC
摘要	Customer segmentation is an important part of customer relationship management, but it usually occupied the constraints of present resources when implement the marketing strategy to the groups after segmentation, and therefore a constrained optimization problem is need to considered. Given a customer retention rate optimization model that how to determine the number of clients of the implementation of marketing strategy at all levels in customer segmentation and resource constraints for the linear case though established a nonlinear integer programming model and transformed it into an easily solved dynamic programming model. The model is valid verified by an example.
收录类别	CPCI-S
语种	英语
WOS研究方向	Business & Economics
WOS类目	Management
WOS记录号	WOS:000326899700007
原始文献类型	Proceedings Paper
引用统计	被引频次[WOS]：0 [WOS记录] [WOS相关记录]
文献类型	会议论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/30231
专题	信息工程与人工智能学院
作者单位	Lanzhou Univ Finance & Econ, Sch Informat Engn, Lanzhou 730020, Gansu, Peoples R China
推荐引用方式 GB/T 7714	Li, Jinlin. Constraint Marketing Strategy Optimization Model under the Customer Segments[C]. LANCASTER:DESTECH PUBLICATIONS, INC,2013:42-46.