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制造业体现着一个国家的生产力水平，作为我国的支柱产业，装备制造业长期保持了良好的发展态势，装备制造产业体系不断健全，在国际上的竞争力日益增强。但伴随着我国人工成本等方面的增加，一些传统的装备制造企业竞争优势不再显现，来自国内外的竞争压力不断加剧，在经济全球化的今天，传统的装备制造企业面临着巨大考验和挑战。互联网技术的不断发展，一方面加速了装备制造业现代化进程，提升了装备制造业生产效率和技术水平，另一方面不断催生全新的制造业态、经营模式。随着以互联网为基础的网络经济蓬勃发展，在给我们生活、生产带来巨大变化的同时，也深刻影响着装备制造企业的运营环境、商业模式。作为新一代信息技术与传统装备制造产业的全面深度融合，“互联网+制造”成为了装备制造业创新驱动的主要动力，推动了传统装备制造企业商业模式变革创新的进程。

JT装备制造公司作为一家传统的装备制造企业，在经济新常态下，面对新的市场环境及客户千差万别的需求，企业竞争压力日渐增大，单一地依靠技术进步、新品研发等传统的技术改进方式在一定程度、一定时期增强了竞争力，但无法整体确保企业可持续发展，保持持续盈利能力。因此，传统装备制造公司需借助“互联网+”的东风，创新传统的商业模式，不断补齐自身短板，推动企业转型升级，从而提升整体竞争力来适应新环境，确保企业可持续、高质量发展。

文章以具体的JT装备制造公司作为研究对象，结合学习的经济、企业管理方面的理论知识，重点围绕“互联网+”、商业模式、商业模式创新等理论，全方位分析了JT装备制造公司现有的商业模式及存在的主要问题，系统阐述了“互联网+”对JT装备公司商业模式关键要素的影响，从而将两者深度融合，重点围绕商业模式创新等理论，结合企业现实问题，提出了基于“互联网+”的JT装备制造公司商业模式创新模式，制定了具体的保障措施，推动JT装备制造公司提升盈利能力，保持长期竞争优势，也为其他类相关装备制造企业提供可行的借鉴，助力装备制造企业增强竞争力，推动装备制造产业可持续发展。

Manufacturing industry reflects the productivity level of a country, as the pillar industry of China, equipment manufacturing industry has maintained a good development trend for a long time, the equipment manufacturing industry system has been improved, and its competitiveness in the international arena is increasing. But along with China's labor costs and other aspects of the increase, some traditional equipment manufacturing enterprises competitive advantage is no longer apparent, the competitive pressure from home and abroad continues to intensify, in today's economic globalization, the traditional equipment manufacturing enterprises are facing a huge test and challenge.The continuous development of Internet technology, on the one hand, accelerated the modernization process of the equipment manufacturing industry, to improve the production efficiency and technical level of the equipment manufacturing industry, on the other hand, continue to give birth to a new manufacturing state, business model. With the Internet-based network economy booming, in our lives, production brings great changes at the same time, but also profoundly affect the operating environment of equipment manufacturing enterprises, business model. As a new generation of information technology and traditional equipment manufacturing industry, the comprehensive depth of integration, "Internet + manufacturing" has become the main driving force of innovation in the equipment manufacturing industry, promoting the process of business model change and innovation of traditional equipment manufacturing enterprises.

JT equipment manufacturing company as a traditional equipment manufacturing enterprises, in the new economic normal, in the face of the new market environment and the customer's diverse needs, enterprise competition pressure is increasing, a single rely on technological advances, new product development and other traditional technology improvement methods to a certain extent, a certain period of time to enhance competitiveness, but can not ensure the overall sustainable development of enterprises to maintain sustained profitability. Therefore, traditional equipment manufacturing companies need to take advantage of the "Internet +" the east wind, innovative traditional business model, and constantly make up their own shortcomings, to promote the transformation and upgrading of enterprises, so as to enhance the overall competitiveness to adapt to the new environment, to ensure sustainable, high-quality development of enterprises.

The article takes a specific JT equipment manufacturing company as the research object, combines the theoretical knowledge of economics and enterprise management, focuses on the theories of "Internet+", business model and business model innovation, analyzes the existing business model of JT equipment manufacturing company and the main problems, and systematically elaborates The impact of "Internet+" on the key elements of JT equipment company's business model, thus integrating the two in depth, focusing on theories such as business model innovation, combined with the real problems of the enterprise, proposed a business model based on "Internet+" for JT equipment manufacturing company The innovation model of JT Equipment Manufacturing Company based on "Internet+" is proposed, and specific measures are formulated to promote JT Equipment Manufacturing Company to improve its profitability and maintain long-term competitive advantage, and also provide feasible reference for other related equipment manufacturing enterprises to help equipment manufacturing enterprises enhance their competitiveness and promote sustainable development of equipment manufacturing industry.