商务传媒学院知识库

Abstract

        With the development of Internet technology, domestic network broadcasting also began to Appear and gradually develop. It should be mentioned that before the development of Internet broadcasting, some traditional radio stations have been exposed to the Internet, but for various reasons, they have not made good progress in Internet. The reasons are as follows: at that time, the Internet technology was still underdeveloped, the smart phone terminal did not Appear, and the mobile Internet did not Appear. Now the Internet is booming, especially in the era of 5g radio technology.

       The explosive growth of Internet radio began to Appear in 2012. With the rapid development of Internet Radio App and the rapid iteration of smart phones and other terminal devices, hundreds of Internet Radio Apps were launched in the same period, and the user scale soared to 40 million, reaching 80 million in 2014. Along with the explosive growth, there is fierce competition in the duration of Internet mobile radio App. In 2015, the scale of Internet broadcast users at that time gradually stabilized, and the growth rate slowed down. Three mainstream Apps Appeared in the market. The three giants of Internet Radio (Himalayan FM, lychee App and dragonfly FM) also seized the market one after another.

        This paper mainly explores the influencing factors of mobile Internet audio App user stickiness, and will take litchi App as an example to conduct various studies. Based on 2tam (Technology Acceptance Model), UTAUT (integrated technology acceptance model) and etc (Expectation Confirmation Theory), this paper makes a systematic analysis on users of litchi App platform, and explores users' habits and wishes in mobile radio App, so as to analyze the factors influencing users' stickiness.