会计学院知识库

随着世界经济的日益进步，现如今有许多公司企业都在采取多元化的竞争策略，源于其在风险多样化、获得更多资金、寻找新的增长点、使用可变收入资本以及获得资金或其他金融利益方面所具有的独特优势。但同时，多元化战略也是一把双刃剑，在蕴藏巨大能量的同时也潜藏着巨大的风险。而乐视网作为近年来企业多元化战略争先效仿的模板，从2004年初创到2020年的陨落，仅仅16年就从初创走向破产。究其原因，可以说多元化经营战略起到了不可忽视的重要作用。

因此，本文以乐视网为例，回顾其多元化战略扩张全程的同时，通过企业财务分析的各项指标，梳理乐视财务危机的具体表现，并利用资金链安全程度以及Z值检验对其财务危机进行识别，挖掘导致乐视破产危机的主要原因。进而为执行多元化战略的行业或其他企业提出若干金融危机预防战略。例如，适度多元化、科学和健全的融资、更好的债权管理、健全的财务预警系统和加强对在线视频行业的监督。通过对乐视财务危机深入了解，以期对同行业或其他进行多元化战略的企业应对财务危机提供参考意见。

With the development of the world economy, many companies are now adopting diversified competitive strategies, which stems from their unique advantages in risk diversification, obtaining more funds, finding new growth points, using variable income capital and obtaining funds or other financial benefits. But at the same time, diversification strategy is also a double-edged sword, which not only contains huge energy, but also hides huge risks. LeTV, as a template for the diversification strategy of enterprises in recent years, has gone from peak to bankruptcy in just 16 years from its initial establishment in 2004 to its fall in 2020. The reason can be said that diversification strategy has played an important role that can not be ignored.

Therefore, taking LeTV as an example, this paper reviews the whole process of its diversified strategic expansion, combs the specific performance of LeTV's financial crisis through various indicators of enterprise financial analysis, and identifies its financial crisis by using the safety degree of capital chain and Z-value test, and finds out the main reasons leading to LeTV's bankruptcy crisis. Then, it puts forward some financial crisis prevention strategies for industries or other enterprises that implement diversification strategy.For example,appropriate diversification, scientific and sound financing, better debt management, sound financial early warning system and strengthening control over online video industry. Through in-depth understanding of LeTV's financial crisis, we hope to provide reference for enterprises in the same industry or other Companies which implement diversification strategy to cope with the financial crisis.