商务传媒学院知识库

在数字技术深刻重构新闻传播生态的背景下，以18-35岁为主体的“数字青年”群体正经历着新闻消费模式的颠覆性变革。这一群体在享受算法推荐、社交媒体等技术带来的信息获取便捷性的同时，也面临着信息过载、虚假新闻泛滥、情感耗竭等挑战，导致新闻回避行为日益普遍。全球范围内的调查显示近四成在线新闻消费者存在主动回避行为，青年群体尤为显著。国内研究亦表明，新闻回避已成为数字青年应对信息失序的典型策略，但其深层机制、多维影响及系统性解决方案仍待深入探究。本研究聚焦数字青年的新闻回避行为，旨在揭示其成因、影响及应对策略为优化数字时代新闻传播生态提供理论与实践参考。

研究采用混合研究方法，系统考察数字青年新闻回避行为的表现特征与内在逻辑。定量研究基于SOR理论模型，从刺激（信息环境）、机体（个体心理）、反应（回避行为）三个维度设计量表，分析用户特征、新闻接触习惯、回避行为及影响因素。定性研究通过半结构化访谈，深入挖掘受访者的认知框架、情感体验与行为决策过程。研究还结合选择性接触理论、自我互动理论等经典传播学理论，揭示新闻回避行为的社会心理机制形成包含成因分析、影响评估与策略构建的完整研究路径。

研究表明新闻回避行为对新闻传播生态产生显著影响：在新闻内容上进行了适应性调整，并通过技术革新等方式变得新闻生产更加用户导向；在传播过程中削弱了互动性并加剧了信息不均衡；在传播效果上导致认知偏差与信息孤岛，强化了回音室效应。这些影响不仅局限于个体层面更引发社会层面的连锁反应，威胁社会稳定与健康发展。

通过全面理解其成因、影响及应对策略，能够更精准地把握数字青年的新闻消费心理与行为模式，为优化新闻传播策略、提升新闻媒体的公信力提供有价值的见解与参考。未来的研究需在跨学科协作、研究方法创新、新技术影响探索以及长期影响评估等多个维度上持续深化与拓展，以期更全面、深入地理解这一现象为新闻传播学的进步与社会和谐发展贡献力量。

Against the backdrop of digital technology profoundly reconfiguring the news dissemination ecology, the “digital youth” group, mainly aged 18-35, is experiencing disruptive changes in news consumption patterns. While enjoying the convenience of information access brought about by algorithmic recommendation, social media and other technologies, this group is also facing challenges such as information overload, the proliferation of fake news and emotional exhaustion, which have led to increasingly common news avoidance behaviors. Global surveys show that nearly 40% of online news consumers have active avoidance behaviors, especially among young people. Domestic studies have also shown that news avoidance has become a typical strategy of Generation Z to cope with information disorder, but its underlying mechanisms, multidimensional impacts, and systematic solutions have yet to be deeply explored. This study focuses on the news avoidance behaviors of digital youth, aiming to reveal their causes, effects and coping strategies to provide theoretical and practical references for optimizing the news communication ecology in the digital era.

The study adopts a mixed research method to systematically examine the performance characteristics and internal logic of news avoidance behavior of digital youth. The quantitative study is based on the SOR theoretical model, and scales are designed from three dimensions: stimulus (information environment), organism (individual psychology), and response (avoidance behavior), to analyze user characteristics, news contact habits, avoidance behavior, and influencing factors. The qualitative study digs deeper into the respondents' cognitive framework, emotional experience and behavioral decision-making process through semi-structured interviews. The study also combines classical communication theories, such as selective contact theory and self-interaction theory, to reveal the psychosocial mechanism of news avoidance behavior, forming a complete research path that includes cause analysis, impact assessment and strategy construction.

The study shows that news avoidance behavior has a significant impact on the news communication ecology: adapting news content and making news production more user-oriented through technological innovation; weakening interactivity and exacerbating information imbalance in the process of communication; and leading to cognitive bias and information silos in the communication effect, which strengthens the echo chamber effect. These effects are not only limited to the individual level but also trigger chain reactions at the social level, threatening social stability and healthy development.

Through a comprehensive understanding of the causes, effects and strategies, we can more accurately grasp the news consumption psychology and behavioral patterns of digital youth, and provide valuable insights and references for optimizing news communication strategies and enhancing the credibility of news media. Future research should continue to deepen and expand on interdisciplinary collaboration, research method innovation, exploration of the impact of new technologies, and long-term impact assessment, so as to contribute to the progress of journalism and communication and the harmonious development of society through a more comprehensive and in-depth understanding of this phenomenon.